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Are promotional products worth the financial investment?

Coastal Direct Promo
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27/04/2021
Promotional Merchandise

Advantages Through Branded Promotional Merchandise

Promotional products have been around for a long time. In fact, vintage promotional items have become collectable items worth quite a bit of money. But when it comes to the fact we are in the year 2021, are promotional products still worth the investment for brand recognition and recall?

In short, yes! The focus needs to be on useful and practical items as they are gifts that just keep giving. For instance, if you are looking for promotional products in Brisbane a water bottle would be a fantastic idea, as Brisbane is in a hot, humid climate.  Each time our product is used they are grateful and recall your business simultaneously. Here at Coastal Direct, we thrive on the positive synergy of our products with your brand.

Here are 5 reasons why our promotional products are worth the time and money.

It’s actually not a large investment per item compared with other forms of advertising.

It may seem like an unnecessary expense to outlay but when you consider the total cost of promotional pens it pales into comparison to the cost of an advertisement in traditional forms of media such as newspaper, online advertisements or television advertisement. And also consider the length of time an ad will last in front of the consumer. It’s usually 30 seconds of facetime at the most. With a promotional product, repeated use ensures that there will be greater exposure to your brand over a longer period of time.

Great quality products can outlast the promotion by A LOT

Some items can be used over and over again such as bottle openers or hats. You may have seen someone walking around in an old promotional hat for a company for a special line of their products or a commemorative hat from 5-10 years ago. You honestly can’t get that kind of exposure with any other item for advertising your business. The key to making this happen to ensure that your promotional items are of sound quality and great materials. Then you may get possibly decades of exposure for your brand.

They increase sales and conversation about your brand

Your brand will remain front of mind for your clients with your promotional items. When they require someone from your industry, your company will be the one they remember. Also, many people will comment when they use your pen ‘Wow, this is a great pen, whose is it?’ They will look, see your brand and if they aren’t familiar with your company, they will Google the company and now they know! Not only does it increase sales but web searches and conversations about your brand. What’s not to love?

It’s positive advertising and everyone loves a free item

When you invest in a promotional giveaway it is 100% positive marketing because honestly… Who doesn’t love a free item? There is literally no downside.

You can make a statement

If your company is wanting to make a statement about environmentally sound practices you can do so with branded promotional products. If for instance, you are looking for a promotional product in Brisbane, a reusable water bottle would be a great cost-effective way of ensuring that a statement of the reduction of single-use plastic and here at Coastal Direct we would love to make that come true.

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Coastal Direct Promo is one of the most trusted names in Australia for promotional products, promotional merchandise, quality apparel, personalised logo branding solutions and personalised products for corporate and small business who want to build strong brand connections.
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