Promotional Items, Branded merchandise and Personalised gitfs in Sydney
There are many advantages to advertising and marketing your brand with a range of promotional products in Sydney such as a customised t-shirt, water bottle, umbrella or coffee mug. Using promotional products made from quality materials will ensure the product, and your brand, will stay with your customers for years to come.
However, before you can begin implementing various promotional products into your marketing strategy, there are certain factors that you need to consider when choosing a supplier.
Are the products high-quality?
A promotional product will end up feeling cheap and tacky if it is not made using high-quality materials. This also runs the risk of reflecting a bad image back onto your business. This is why when you purchase from Coastal Direct Promotional Products, you will only be using merchandise made from high-quality materials.
If you are gifting your staff, clients or customers who work in an office environment, then our vast range of personalised promotional pens are ideal. We feature a range of well-known brands including Penline Swiss®, Parker® and many more, guaranteeing your customers, clients and staff will be using them for many years.
Our entire range of promotional pens in Australia are manufactured from quality materials including tritan plastic which is BPS and BPA-free, fibreglass, stainless steel and more.
Does the supplier have a wide range of products?
When you’re searching online for a supplier of promotional products in Sydney, it is important to only choose a supplier who offers an extensive range of unique promotional products. This means you’ll have many more opportunities at your disposal when it comes to your marketing strategy.
Attending a sporting event? Then promote your brand on our range of personalised water bottles, sports bags, activewear, sports caps and many more. You can also take advantage of everyday products such as our personalised tote bags. Every time your customers bring their tote bags with them to do the shopping, they will take your brand too!
What customisation options do they offer?
In order to ensure your promotional product is eye-catching, your supplier needs to offer a variety of customisation options to make your personalised merchandise unique and stand out. This is why we offer a wide range of printing options such as digital printing, laser engraving, embroidery, roll printing, pad printing, offset printing and screen printing.
Your logo also needs to grab the attention of your target audience within the first few seconds. To ensure this, we also offer full-colour, multi-colour and single colour printing options that come with a huge range of various colour choices.
Do you know your target audience?
Once you have chosen your preferred supplier, you need to know who your target audience is. Will any generic product work or is a more strategic approach needed? Do you know the primary industry they work in? Do you know what the primary age is of your target audience? These questions are all important.
If you discover that your target audience works in an office, then promotional products such as coffee mugs, USB flash drives, stress balls and desk clocks are ideal. The more relevant and useful your promotional product is to your target audience, the more the product will be used to promote your logo and business.
To find a huge range of customisable promotional products in Sydney, Melbourne and across Australia, turn to us at Coastal Direct Promotional Products. Explore our website to learn more information about our free shipping or call us on (07) 5524 6960 to find out how we can assist your needs today.
Custom Branded Promotional Tote Bags Direct Austalia Wide
Using personalised tote bags in Australia to advertise your brand or logo is nothing new. In fact, it has been a tried and tested form of advertising since the late 1800s!
Back in 1886, Jasper Meek, who ran a shoe store in Ohio called Cantwell’s Shoes, was the first person to use a customised tote bag to advertise his store. He wanted to find a way to keep attracting customers to his shoe store during the slow seasons. By printing his own customised tote bags, Jasper unknowingly ignited the whole promotional products industry.
As the industry has changed since then, what are some of the main ways you can use a personalised tote bag to promote your business in 2020?
Donating to a charity is a great way to promote your brand while also helping those in need. You could organise a fundraising drive by raffling off a few personalised tote bags that are filled with gift items or donate clothing and food items inside of your tote bags.
Guerrilla marketing is most commonly used at trade shows and other events to capture the attention of the crowd. You can fill a bunch of personalised tote bags with either coupons, flyers and other promotional products with your businesses name and logo printed on them.
Everyone loves a free gift. Many companies will use personalised tote bags in Australia as corporate gifts for their staff during work retreats and for their clients during holidays such as Christmas. Organisations such as Foxtel also send promotional tote bags to staff at other companies they work with that are filled with Foxtel-related goodies to advertise their brand.
If you’re still not convinced, then check out the main benefits to using personalised tote bags to advertise your brand:
They are gender-neutral
Many promotional products will appeal to certain genders or a particular demographic – except items such as tote bags. Regardless of social and economic barriers, a tote bag is a highly functional product that is widely used by women and men of all backgrounds and ages.
They are highly useful
Whether they are customers, potential customers or staff members, everyone requires a bag for carrying their items around when going to places such as the gym, the local swimming pool, doing the food shopping or going to the beach. Using a promotional tote bag will not only advertise your brand where ever they go but it will also ensure that your customers will be getting the most use out of it.
They have the ideal advertising space
Personalised tote bags are basically walking billboards. Rather than spending your marketing budget on a radio ad with no guarantee of how many people will hear it, a tote bag can be used in any everyday situation. It also has the ideal advertising space on the front and back to ensure that your company logo and brand are clearly seen by every passer-by.
To discover a huge range of personalised tote bags in Australia as well as a vast range of high-quality promotional products, explore our website today. To find out more information about our free shipping and how we can assist your needs, call Coastal Direct Promotional Products on (07) 5524 6960!
Business Promotional Pens Branded for your Marketing Campaigns
According to a study conducted by the BMPA (British Promotional Merchandise Association), around 66% of consumers can remember the name of a business after seeing it advertised on a promotional product they received.Around 79% of those consumers also said they would purchase from the same company again.
Whether it is promotional merchandise such as keychains, tote bags, water bottles or personalised pens in Australia, your promotional products need to stand out and reflect your brand. But when it comes to customising a promotional pen to advertise your brand, what do you need to consider to ensure it stands out to your targeted audience and provides the highest ROI (Return on Investment)?
Which pen best reflects your business?
The personalised pen you end up choosing will also be reflecting your business, brand and ideologies – so choosing the right type of pen is important. This all depends on what type of business you are running.
If you’re a corporate business, then choosing a pen with bright colours and humorous designs is not the best choice. You would need to choose a pen that reflects the serious tone of your business.
With a huge range of corporate promotional pens, our Prestige Metal Ballpoint Pen is a great choice. It features a sleek metal barrel, retractable twist-action ballpoint and provides an elegant appearance by having your business name laser engraved in a beautiful gold finish.
Is your brand going to be clearly visible?
Once you have chosen the right pen that matches the tone of your business, you need to ensure that your brand or logo can be clearly seen. All the logos and text need to be appropriately placed in order to be highly visible.
The main places where you can position your logo, text or brand is on the front and backside of the barrel, on the cap and sometimes the clip. The best font size is around 8PT as you don’t want the writing too small or too big. However, you can always contact our team if you need assistance with the dimensions.
Also, consider which customisation options that will best stand out. Will laser engraving, pad printing, screen printing or digital printing catch the eye better? Which colours will match your brand?
How much is too much?
Just like choosing which type of promotional pen to use, the amount of information to include depends on the tone of your business. As pens have limited space, it can be hard to resist the urge to fill up as much space as possible with information such as your phone number, logo, business name and website address.
What is the most important piece of information that you need to advertise to your customers? Most likely, it will be your company name. Your customers can find your contact number, website and email all by just searching for your company name.
For smaller businesses, it’s a good idea to include the company phone number as well. A typical pen design includes having the business name on one side of the barrel and the contact number of the other side.
Featuring a vast range of promotional and personalised pens in Australia, along with many other types of high-quality promotional merchandise, contact us at Coastal Direct Promotional Products on (07) 5524 6960 to find out how we can help you.
Browse our website to view our entire promotional product range, learn more about our free shipping and more!
Quality Promotional Products & Merchandise Direct to Sydney
Choosing to advertise your brand, logo or company by using quality promotional products in Sydney is a very effective way to boost your brand awareness –but where do you start? How will you ensure that you are receiving the biggest ROI (Return on Investment)?
Select your products according to your target market
One of the most important aspects of advertising your brand with promotional merchandise is to choose products that are relevant to your target market. For example, giving away free promotional umbrellas isn’t exactly the best product to be using to promote the opening of your new gym.
Building customer ‘personas’ is a great way to use facts and statistics for understanding who your target audience is and what their buying motivations are. Let’s say that you’re celebrating the launch of your new IT business and want to spread the word with promotional products. A promotional USB stick is going to be much more relevant and functional for your target customers than a promotional stubby cooler or water bottle.
Always have a plan
Rather than just giving away free merchandise and hoping for the best, setting up goals and having a plan is going to be much more effective. Do you know how many units should you order to get the results you need?
This plan should also ask important questions such as the overall goal you want to achieve with your promotional products. Are you wanting to increase your brand awareness? Maybe you are wanting to increase employee satisfaction? Or maybe you want to expand your market reach and generate more leads?
Make sure the right people get them
Using promotional products in Sydney won’t yield the results you are looking for unless you are giving them to the right people. Having 100 people receive merchandise who will never buy from your business is not going to be as effective as having 20 people who are more likely to make a purchase.
Ensuring that the right people are receiving your promotional products goes a long way to saving you money, ensuring you are receiving the results you are wanting to achieve, and increasing the chances of more customers becoming advocates for your brand.
Tailoring your products with customisation
A promotional product needs to be unique and feel personal in order to stand out. For example, a real estate business can promote their company by using or gifting house-shaped keyrings. A football club could use promotional stubby coolers and gift them to their members.
Colours and design are also crucial for attracting the eye and standing out. Full-colour digital transfers result in an eye-catching product, whereas opting for laser engraving creates a sophisticated and professional product with a sense of class. If you’re wanting to give away a large volume of products, then choosing a single colour print is a great option for keeping costs down.
Once you know your plan of attack, reach out to us at Coastal Direct Promotional Products to discover how we can assist you. To learn more information about our free local delivery and view our entire range of promotional products in Sydney, Melbourne and everywhere else throughout Australia, call (07) 5524 6960 or browse our website today!
Personalised Promotional Merchandise in Sydney Proffessionally Branded
Promotional products have been around for ages and are still one of the best ways to promote your brand to a larger audience. You can customise them with your logo or company name and choose from a wide variety of colours and high-quality materials to deliver a personalised promotional product to instantly connect with your clients and customers.
As one of the only forms of marketing that allow your customers to physically interact with your brand and create a memorable experience, here is what corporate promotional merchandise in Sydney can do for your business:
The ultimate business card
Promotional products are fun, unique and functional – making them the ultimate business card. Something as simple as a high-quality personalised promotional pen or a promotional mug can be a creative way to advertise your business message, name or logo while serving a functional purpose for your customer.
This means they can take it everywhere with them, and whenever they are using it, they will be promoting your company to everyone around them.
Increased results, decreased costs
Marketing and advertising usually require a business to have a large spending budget. By turning to Coastal Direct Promotional Products for the best promotional merchandise in Sydney, you can utilise an effective marketing strategy for only a fraction of the cost!
Not only does buying promotional products in bulk cut down on price, but it increases the reach that other types of advertising can’t reach. For example, a customer having their promotional mug sitting on their desk, even when not being used, is constantly advertising your brand to those around them.
The more people see your logo in front of them, the faster they will recognise your brand in the future.
Create a loyal customer base
All our corporate promotional merchandise is made from high-quality materials to ensure a long-lasting product. By using promotional products to advertise your brand with products your customers will actually use, such as a promotional USB drive or a promotional bag, it creates a loyal customer base.
A customer receiving a high-quality promotional gift will associate it with your business. They will associate it with the quality of your business to establish a positive impression.
Advertising tailored to your customers
If you understand your target market and customer base, you can use this to your advantage when planning your promotional products. Established businesses such as McDonald’s use this tactic in their advertising campaigns by having collectable promotional glasses and toys decorated with their signature branding and logo.
For example, promotional stress balls are ideal for office workers and a promotional pedometer is ideal for customers of a health and fitness business. These types of products are tailored to how the customer will use their promotional product, resulting in an instant connection to your brand.
When combined with an effective marketing strategy, personalised promotional products will greatly boost the results of your advertising campaign. As online marketing continues to increase in popularity, there will always be a need to use high-quality promotional products to advertise your brand to your clients, customers and future prospects.
For the best range of promotional merchandise in Sydney, and across Australia, contact our friendly team at Coastal Direct Promotional Products today!
Explore our website and discover our range of premium customisable promotional products or call us on (07) 5524 6960 to see how we can help you.