Advantages Through Branded Promotional Merchandise

Promotional products have been around for a long time. In fact, vintage promotional items have become collectable items worth quite a bit of money. But when it comes to the fact we are in the year 2021, are promotional products still worth the investment for brand recognition and recall?

In short, yes! The focus needs to be on useful and practical items as they are gifts that just keep giving. For instance, if you are looking for promotional products in Brisbane a water bottle would be a fantastic idea, as Brisbane is in a hot, humid climate.  Each time our product is used they are grateful and recall your business simultaneously. Here at Coastal Direct, we thrive on the positive synergy of our products with your brand.

Here are 5 reasons why our promotional products are worth the time and money.

It’s actually not a large investment per item compared with other forms of advertising.

It may seem like an unnecessary expense to outlay but when you consider the total cost of promotional pens it pales into comparison to the cost of an advertisement in traditional forms of media such as newspaper, online advertisements or television advertisement. And also consider the length of time an ad will last in front of the consumer. It’s usually 30 seconds of facetime at the most. With a promotional product, repeated use ensures that there will be greater exposure to your brand over a longer period of time.

Great quality products can outlast the promotion by A LOT

Some items can be used over and over again such as bottle openers or hats. You may have seen someone walking around in an old promotional hat for a company for a special line of their products or a commemorative hat from 5-10 years ago. You honestly can’t get that kind of exposure with any other item for advertising your business. The key to making this happen to ensure that your promotional items are of sound quality and great materials. Then you may get possibly decades of exposure for your brand.

They increase sales and conversation about your brand

Your brand will remain front of mind for your clients with your promotional items. When they require someone from your industry, your company will be the one they remember. Also, many people will comment when they use your pen ‘Wow, this is a great pen, whose is it?’ They will look, see your brand and if they aren’t familiar with your company, they will Google the company and now they know! Not only does it increase sales but web searches and conversations about your brand. What’s not to love?

It’s positive advertising and everyone loves a free item

When you invest in a promotional giveaway it is 100% positive marketing because honestly… Who doesn’t love a free item? There is literally no downside.

You can make a statement

If your company is wanting to make a statement about environmentally sound practices you can do so with branded promotional products. If for instance, you are looking for a promotional product in Brisbane, a reusable water bottle would be a great cost-effective way of ensuring that a statement of the reduction of single-use plastic and here at Coastal Direct we would love to make that come true.

Promotional Caps And Hats – Great Prices! Large Selection! Quality Products!

When thinking of the best promotional product to use for increasing the awareness of your brand or business, there are many great products such as tote bags, water bottles, umbrellas and more. However, hats and caps are still one of the best promotional products for ensuring your logo gets seen by more people. 

If you are considering using promotional products to promote your brand at an upcoming event, trade show or exhibition, then here is why our vast range of custom hats in Australia are the best choice. 

Perfect for anyone

A major benefit of promotional caps is that they are suitable for anyone, regardless of their gender. This means that you have a much wider net to cast when targeting the type of customer you want to focus on. Most hats are ‘one-size-fits-all’ or have an easily adjustable strap to ensure the perfect fit. 

Of course, the biggest selling point is that everyone wears hats! This makes custom hats perfect when gifting to staff, clients and customers, handing out at industry events, trade shows, conferences, exhibitions and more. 

Stylish and functional

No one likes getting a cheap promotional product that they end up chucking in the bin as soon as they get home. With a unique style, our Urban Snap Hat is available in a range of different colours, stylish and features an ultra-modern flat peak. Designed with acrylic fabric and including the signature gold foil sticker on the brim, your logo or brand will stand out in style! 

If looking for a more functional promotional hat, our range of custom hats in Australia also includes our Poly Viscose Legionnaire Hat. Meeting all standards in UPF (Ultraviolet Protection Factor) and UV (Ultraviolet) protection, it provides the ideal amount of sun coverage with a fabric covering to protect the back of the neck. This hat is the perfect promotional product for school events or local events that are outside in the hot sun. 

Durable and long-lasting

Our promotional hats are also made from high-quality materials to ensure they are durable and long-lasting. Combined with the vast range of unique styles, this ensures that your clients, staff and customers won’t be getting a cheap and flimsy hat that will start to fall apart from the moment they get home. 

For example, our one-size-fits-all Case Trucker Hat is made from 100% pigment-dyed cotton twill fabric with back and side panels made from 100% polyester mesh. Featuring a vintage style, it has a unique aged effect without any of the wear and tear. It has a velcro closure, a range of colour options to choose from and is perfect for advertising your business, brand or logo!  

At Coastal Direct Promotional Products, our vast range of high-quality custom hats in Australia includes beanies, trucker caps and hats, swim caps, sports hats, snapbacks, legionnaire’s hats and many more. To find out more information, browse through our website or call us today on (07) 5524 6960 and find out how we can assist your needs. 

Promotional Water And Sports Bottles – Australia Wide

When it comes to using personalised water bottles in Australia for promoting your brand, logo or business, there are some crucial factors to consider regarding your marketing strategy. Handing them out at trade and event shows is effective for spreading awareness, but without an effective strategy, you will just be wasting your time, money and energy. 

To ensure you are promoting your brand as best as possible, you need to consider these 3 crucial factors:

The delivery

The last thing you would want after designing and purchasing a large number of personalised water bottles is to throw them in the bin – which is what recipients will do if there is no strategy or tactic for the delivery. Don’t just hand them out at any event and hope for the best. 

For example, giving away glass water bottles at a local charity run isn’t an ideal choice. Instead, consider promotional water bottles such as our Australian-made Triathlon Sports Bottles. It features a screw-on lid, rubber valve top, 750ml capacity and can be customised in a large range of colours. Not only does it suit the event but it also has large print areas for promoting your logo. 

The audience

Before customising your personalised water bottles or promotional merchandise, first consider who you are targeting. Are you trying to promote to one specific type of audience or is it a combination? Consider which type of promotional product will be the most relevant. 

For example, are you giving away personalised water bottles in Australia as gifts to staff and clients? If so, then a sports water bottle may not be the best choice. Consider going for drink bottles such as our 750ml Infusion Drink Bottles. They feature an easily removable internal cartridge that can be filled with sliced fruit and herbs such as mint for creating delicious infused water. When the weather gets hot, it can be filled with ice to ensure water stays cooler for longer. 

The effect

Apart from considering how you will deliver your product and the type of audience who is receiving it, you also need to consider the desired effect. Are you giving away personalised water bottles simply as a gift or do you want people to engage with your business? Whether it is television ads, internet ads or radio ads – there is always a CTA (Call to Action) at the end. 

For example, Coca-Cola launched its hugely successful “Share A Coke” campaign back in 2014. With the simple act of having personalised names on the side of their bottles, it created a personal connection between the customer and the brand. 

Your CTA doesn’t have to be as intricate as this, but having a catchy tagline or a simple “contact us for a free quote” is enough to prompt the receiver to take that next step. 

To discover a huge range of high-quality personalised water bottles in Australia, turn to Coastal Direct Promotional Products. With a vast range of materials, colour choices, printing options and more, call us on (07) 5524 6960 today and find out how we can assist you or browse through our website to find all the information you need to get started.

A Cost Effective Approach to Help Manage Stress in Your Staff and Customers

As our lives have become more complicated, more involved and more demanding, the Australian workplace has become more stressful than ever before. So, what important role do promotional stress balls in Australia play and how can they benefit your business?

In 2019, a leading national mental health organisation called Superfriend conducted a large-scale survey on stress in the workplace. They surveyed 10,000 Australians that suffered from stress and found that 43% of them claimed their workplace had caused it.

Whether it is on a construction site, travelling on the road or in an office cubicle, stress possesses a serious threat to the average working Australian. However, something as small and simple as a stress ball can help to combat the negative effects of stress such as:

  • Squeezing a stress ball throughout the day can improve heart health by helping the body and mind to relax.
  • Using a stress ball can improve memory function by stimulating the left side of the brain.
  • By giving the brain time to focus and rest, stress balls can also contribute to improved moods.
  • As stress balls help to reduce stress, overall quality of sleep is improved as well.

Now that we have an idea on how effective stress balls can actually be, how effective can they be for promoting your business?

Many eye-catching styles

At Coastal Direct Promotional Products, we offer an extensive range of quality promotional stress balls in Australia that come in a huge range of eye-catching styles. When gifting stress balls to employees or clients, you can personalise them to their interests such as emoji stress balls, cricket balls, footballs, basketballs, globes, soccer balls, golf balls, baseballs, tennis balls and much more.

Made from quality materials such as soft polyurethane, you can choose from a wide range of colours including dark green, black, dark blue, red, yellow, white, purple, bright green and many more.

Perfect for personalising

Providing a good size of printing area, our personalised stress balls are ideal for advertising your business slogan and logo in an easy to read font size. We offer many different printing options such as 4CP (Four Colour Process) transfer and direct digital print, pad printing, digital printing and more.

Highly functional

As mentioned before, stress is an issue that threatens every Australian workplace regardless of its industry. This means that gifting a promotional stress ball is a functional gift that your staff and clients will continue to use throughout their day, advertising your brand to everyone they encounter.

Very cost-effective

Personalised anti-stress balls are one of the most affordable types of promotional items, making them very cost-effective when buying in bulk. This is why many SMBs (Small to Medium-sized Businesses) use promotional stress balls at various trade shows, corporate events and exhibitions to advertise their brand.

For an affordable, effective and stylish way to promote your business, turn to Coastal Direct Promotional Products for a leading range of promotional and corporate merchandise. Explore our website to view our entire range of promotional stress balls in Australia or contact us today by calling (07) 5524 6960 to find out how we can assist your needs.

Branded Business Promotional Umbrellas Australia Wide – Great Range and Affordable Prices

When it comes to promotional merchandise in Australia, it is important to promote your brand on a product that is relevant and useful to your target audience or customers. This is why many businesses promote their brand on merchandise such as tote bags, water bottles, corporate pens and promotional umbrellas.

As one of the most effective ways to get your brand noticed by a wider audience, umbrellas are ideal. Why? Well, for the simple fact that everyone needs one. Umbrellas are not the type of product to get thrown away as soon as they are gifted.

So, why exactly should you turn to us at Coastal Direct Promotional Products for our huge range of high-quality promotional umbrellas?

A comprehensive range of unique styles

Who said umbrellas have to be boring? We have a huge range of unique styles of umbrellas such as our LED Light Sabre Umbrella. Perfect for standing out and catching the eyes of anyone who passes by, it features bright LED lights on the shaft that light up in a variety of different colours.

Apart from ensuring enhanced safety to ensure the user is seen when walking around at night, it also features an additional flashlight located inside the base of the handle.

You can also discover a range of stylish umbrellas such as our Shelta Big Blue Sky Long Umbrella. It has a length of 103 centimetres, is made from both 190T polyester and nylon, and features an eye-catching background of a blue sky with white clouds on the inside.

Maximise your potential for exposure

When it rains; it pours. Everyone needs an umbrella, especially in areas with unpredictable weather such as Melbourne. This creates the perfect opportunity to maximise your brand or logo’s potential for exposure, whether it’s at corporate events, trade shows, festivals, on the way home from work or when going out to do the weekly food shopping.

For a high-quality promotional umbrella, our Umbra Boss Umbrella is perfect whether it is pouring down with rain or hot and sunny. It features a stylish embossed pattern and is made from high-quality 190T pongee fabric. It is also perfect when used during bright and sunny days as it has a sun protection factor (SPF) rating of 30+.

The ideal blank canvas for promoting your brand

Umbrellas open outwards and have a large surface area – essentially turning them into a walking billboard for your logo or brand. We offer various printing options as well such as full-colour digital transfer and screen printing in a variety of different colours. You can advertise your brand on the entire surface or just on a single panel for a more conservative design.

Make sure that your brand stands out from the crowd with eye-catching and unique styles by turning to Coastal Direct Promotional Products for a huge range of high-quality promotional umbrellas and corporate merchandise.

Call us today on (07) 5524 6960 to see how we can assist you or explore our website to learn more information about our affordable pricing, free local shipping and to view our entire range of promotional products in Australia.

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