Starting a promotional campaign is not as simple as purchasing any affordable gift branded with your logo. Simply handing them out to as many people as possible with no real strategy will have little to no effect or produce any lasting or impressionable results. Promoting your brand takes careful planning, effective branding and a systematic approach to when and how they are distributed in your targeted campaigns. Promotional merchandise, custom branded apparel or personalised Corporate Gifts even promotional business pens can be highly rewarding with the correct strategy in place. Invest in the preparation and you can expect the rewards!
Where to Start
First and foremost is what you ultimately wish to achieve as a marketing goal and the type of campaign that is to be undertaken or initiated, is it raising brand awareness amongst the general public, enforcing brand recognition with your current clientele and loyal customers or a formal function, conference, training seminar or a trade show event with a targeted audience anticipated. By systematically working through your strategic plan will help and ultimately guide you with a better understanding of which branded promotional products are likely to replicate your desired business branding profile and brand recognition impact.
You’ve decided on your campaign and identified your targeted market audience. Now is the time to consider and evaluate your investment! Allocating a budget takes allot of factors into consideration depending on the campaign underway, not only the initial coast of your chosen custom branded promotional merchandise. There may be venue costs, logistics, event apparel and accessories and so forth… Finally, this includes if it will be an ongoing campaign or a one of event. Look at the larger picture, what level of impact you expect to achieve and factor everything in. Think smart and use a cost-effective approach. A successful, well planned and rewarding campaign also means on Budget!
So, you’ve allocated your funding, what products do I source for best results? Prioritise your ideas and apply to essentials first. Does your event or function require branded promotional stationery or possibly a personalised USB flash drive? The essentials could be promotional notebooks, personalised journals, branded promotional pens, USB sticks, tote bags or a corporate compendium. Taking into consideration the current season and utilising the current conditions may also be to your advantage especially if outdoors. Not all campaigns require essentials and therefor move into the promotional gifting arena.
Let’s take a closer look at personalised promotional gift items. With literally 1000’s of promotional products and merchandise how do I narrow it down? Where do I begin? Think of the audience, is it a male or female only event, a family event incorporating children, outdoors or a charity event targeting a specific cause. Some of my personal recommendations are:
One of the best brand awareness gifts has always been personalised promotional stationery items. These products are used daily by us all. Promotional Business Pens, Promotional Highlighter Pens, Custom branded magnets or a branded magnetic crock clip to keep important information handy on the fridge. If you’re after more permanency personalised promotional mugs are one of the best when utilised in meeting rooms around the office and training facilities.
Gifting a promotional novelty gift to children provides a two-fold reward, not only does it entertain the children and keep them occupied it allows the parents to relax, enjoy and focus on the campaign. Consider items such as promotional balloons, personalised confectionery or a custom branded Yo-Yo.
You can’t help but put these to the top of your list; here’s why! It’s not uncommon during seminars and conferences for attendee’s to be busy on an iPhone or iPad, taking important notes, videos, pictures even tweeting important information from key note speakers. Custom Branded promotional power banks with a personalised stylus pen are perfect! Keeps them charged and allows them to retain the best of your event or promote it even further through social media.
We’ve got to admit although essential to learning we all tend to nod off from time to time, it’ just seems to happen. Introducing some promotional stress toys or even a promotional fidget spinner keeps the mind active even while fully absorbed in the class.
Promotional sunglasses, personalised hats, caps or a visor can be ideal. If it’s a family event some promotional flyers, a bottle of bubbles or even a high bounce ball will keep them entertained. With such a variety of outdoor functions there are endless options and possibilities.
Charity or Fund Raisers
Gifting during these events needs to remain a little more focused, promotional wristbands, personalised campaign ribbons or custom-made lapel pins are a great match. If the event campaign incorporates younger children plush collectables brings out some compassion, as we were all children once.
Several of these promotional products could be useful and incorporated into your next campaign, as there are so many variances it would be difficult to cover them all. Coastal Direct Promotional Products are here to help! Need some advice? Gifting ideas or your campaign essentials? We can provide you with everything you need! Quality promotional items, personalised apparel, professionally branded and delivered Australia Wide.