In order for a business to grow and expand, it needs to promote its brand. As modern marketing tactics such as PPC (Pay Per Click) campaigns and reaching out to social influencers take a full focus on promoting a company to the online world, does using personalised corporate gifts in Australia still hold value?
The answer is an astounding yes. According to the Australian Promotional Products Association, over $1.34 billion dollars is spent each year in Australia on promotional merchandise and corporate gifts. This is no surprise. Promotional products have always had a long track record when it comes to advertising a business’s name to a wider audience.
In fact, the below benefits continue to be some of the main reasons why businesses still continue to use promotional products as corporate gifts and to promote their brand:
When it comes to sales;leads are everything –and the same goes for marketing. When a business presents its staff with corporate gifts, it not only boosts morale but also increases their lead potential. If an employee if gifted a highly functional gift such as a personalised pen or a personalised mug, that employee will be constantly using it.
Not only will everyone around them be exposed to it, but they can also gift the item to someone else when they no longer need it. This creates a constant cycle of exposure that opens up a business to an almost limitless lead potential.
Competitors will always try and poach clients away from other businesses, it has always been a fact of life. High-quality personalised corporate gifts in Australia help businesses to combat against this. When a client receives a premium corporate gift, it instantly establishes a deeper rapport, making it much harder for them to be swayed by a competitor. This allows companies to have a firmer grasp on their clients and customers.
Handing out the same generic gift to staff and clients runs the risk of looking ‘cheap’ or ‘uncaring’. When you turn to Coastal Direct Promotional Products, you can completely customise each corporate gift according to the person receiving it. We have a range of customisable options such as single and full-colour choices, pad printing, digital transfers, engraving services, embroidering and much more.
Staff love receiving high-quality corporate gifts just as much as clients. When your employees receive a premium corporate gift made from high-quality materials, it displays the image of a business that cares about its staff.
Even if you are giving your employees and clients personalised corporate gifts for a particular theme such as a staff birthday or Easter, they can still continue to use the item. Because our promotional products only have the highest quality materials and are highly functional, your clients and staff receive a gift they can use for years to come.
To discover our entire range of premium personalised corporate gifts in Australia, browse through our website or call us directly on (07) 5524 6960 to see how we can help your business today.