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Our Best Articles on Branded Promotional Products, Guides, Industry, Marketing, full of valuable knowledge and insights
Looking to boost your brand’s visibility in a creative and impactful way? Coastal Direct Promotional Products’ blog is packed with fresh ideas, expert tips, and inspiring content designed to help you maximize your marketing efforts. From everyday items like custom pens to standout branded apparel, the blog explores how to use promotional merchandise in innovative ways that leave a lasting impression. Want to showcase your brand’s commitment to sustainability? Discover the power of eco-friendly products.

Need to impress at your next event or trade show? Find out how branded counter mats and reusable water bottles can keep your brand front and center long after the event is over. Each post delves into the strategic uses of these items, helping you turn simple giveaways into powerful brand-building tools. Coastal Direct’s blog is more than just informative—it’s your go-to guide for staying ahead of the competition and making your brand unforgettable. Ready to explore the possibilities? Dive into the Coastal Direct Promotional Products blog and discover the secrets to smarter, more effective branding.

Beyond the cap: Exploring diverse styles of promotional hats for businesses

by Coastal Direct Promo
11,December,2023
While the classic baseball cap is a staple, the world of promotional hats extends far beyond this single style. Understanding and leveraging the diversity in styles can greatly enhance your marketing strategy, allowing you to tailor your merchandise more closely to your target audience and branding objectives. The classic baseball cap: A timeless choice Before […]
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Pocket-Sized Innovation: Exploring Multi-Functional Promotional Key Rings

by Coastal Direct Promo
07,November,2023
Gone are the days when promotional items were mere trinkets. Today, innovation and practicality are the name of the game. Enter multi-functional promotional keyrings, the pocket-sized wonders that are reshaping the merchandise landscape. These aren’t your ordinary keychains; they are sophisticated gadgets that double up as USB drives, nail clippers, or even mini-tools. Let’s explore […]
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Choosing the Right Branded Headwear: A Guide For Businesses

by Coastal Direct Promo
05,October,2023
Branded headwear stands out as a versatile and effective tool for increasing brand visibility and leaving a lasting impression. Whether it’s custom caps, hats, or beanies, these wearables not only make a stylish statement but also serve as mobile advertisements that promote your business wherever they go. However, choosing the right items for your promotional […]
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Corporate Gifting – What Makes Promotional Notebooks a Great Choice?

by Coastal Direct Promo
07,September,2023
Gifts have the superpower to light up faces, whether they are a surprise on a special day or a token of apology. Interestingly, corporate gifting taps into this specific emotion and helps to forge genuine business connections. In the world of business, corporate gifting holds incredible value. It can craft an immediate emotional bond between […]
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Best Practices for Designing Promotional Products for Businesses

by Coastal Direct Promo
10,August,2023
Designing promotional products isn’t just about being creative. It demands meticulous planning and attention to detail to help the product stand out. As a business owner or marketer, taking the time to consider an item’s design when selecting corporate promotional products is time well spent. In order to get it right, understanding best practices for designing […]
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The Science Behind Promotional Products: How They Influence Consumer Behaviour

by Coastal Direct Promo
07,July,2023
In today’s highly competitive business landscape, companies are constantly seeking innovative ways to capture the attention of their target audience and build lasting brand connections. One strategy that has proven to be remarkably effective is the use of promotional products. In this blog, we explore the science behind promotional products and how they can influence […]
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Promotional Products – What Not to Do to Achieve Your Marketing Goals

by Coastal Direct Promo
07,June,2023
In today’s highly competitive business environment, it’s essential to stay ahead of the curve in terms of marketing strategies. Promotional products have proven to be a cost-effective and efficient way to increase brand awareness and customer engagement. However, not all promotional product campaigns are successful. In fact, some can be a waste of time and […]
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Five Promotional Products Trends to Watch in 2023

by Coastal Direct Promo
04,May,2023
Are you tired of spending your marketing budget on promotional products that no longer appeal to the target audience? It can be a frustrating experience, but fear not! We’ve done the hard work and have compiled a list of the top five trending categories for promotional products in 2023. By staying up-to-date with the latest […]
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The Power of Promotional Products: Why They Work

by Coastal Direct Promo
11,April,2023
Are those small promotional items you’re giving out actually making a difference? Well, the answer is a resounding YES! In fact, promotional products are still the most effective advertising form, even in today’s world of TV and digital marketing. According to a study, these trinkets pack a big punch, providing more than a 1:1 return on […]
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Your Ultimate Guide to Creating an Effective Onboarding Kit for New Staff

by Coastal Direct Promo
21,March,2023
You rarely get second chances to make good impressions, so making the first one count is important. It applies to a whole host of situations, and employee onboarding is not an exception. Did you know that the onboarding experience can make or break job satisfaction and the retention potential for new staff? Here are some […]
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Boosting Your Business Visibility with Branded Promotional Products on the Gold Coast

by Coastal Direct Promo
16,February,2023
In a market as highly competitive as today’s, it is crucial to distinguish yourself from the rest and leave a lasting impact on your potential clients, vendors, and employees. Branded promotional products and corporate gifts can help you achieve this objective, and Coastal Direct Promotional Products is here to assist you every step of the […]
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Four Marketing Psychology Principles to Drive Sales

by Coastal Direct Promo
16,February,2023
Knowing your target audience is one of the most critical aspects of implementing a successful marketing strategy. Learning their behaviour, habits and pain points empowers businesses to promote their products and services the right way. Many of the purchasing decisions consumers make are unconsciously driven. Identifying and implementing these drivers in marketing efforts can help […]
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How to Develop an Efficient Employee Appreciation Program

by Coastal Direct Promo
05,January,2023
Employee appreciation is one of the most crucial factors of modern corporate infrastructure. With changes such as digitalisation, remote working and mobile working, companies must find new ways to connect with their employees. However, with technological advancements, innovative methods of employee appreciation have emerged and companies can utilise these to conduct employee appreciation programmes. If […]
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Understanding the Role Colour Psychology Plays in Marketing

by Coastal Direct Promo
05,December,2022
Colour psychology has a crucial role to play in marketing because it makes customers notice a brand, which could be in a positive, negative, or neutral light. While companies have been incorporating colours into marketing for a long time, the complexity of it all is usually overlooked. If you want to give your company an […]
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How to Treat Your Clients with Promotional Merchandise in Australia This Summer

by Coastal Direct Promo
01,November,2022
The summer months are well and truly upon us, meaning you need to be prepared with the right promotional merchandise in Australia to ensure you meet your sales goals. If you want a unique way to treat your clients this summer, then promotional merchandise is just what you need! It makes sense to promote your […]
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