Effective Branding Solutions for a Sustainable Future!
Selecting the appropriate branding method depends on several factors. The material of the product, the complexity of the logo, the available space for decoration, and the product’s intended use all influence the choice. Fabric items often use embroidery or textile printing, while metal, plastic, or glass products may require engraving, pad printing, or UV printing. Highly detailed logos may require high-resolution printing, and outdoor or frequently handled products often need more durable methods to ensure longevity.
Using the correct decoration technique ensures branding is professional, legible, and consistent across all products, whether part of a staff onboarding program, a trade show giveaway, or a client appreciation gift. For ideas on custom branding strategies, you can also reference our blog Best Practices for Designing Promotional Products for Businesses.
Pad printing uses a silicone pad to transfer an image to a product from a printing plate. It has the ability to reproduce images on uneven or curved products and print multiple colours in a single pass with close registrations.
Full colour resign coated labels. This branding is produced by printing spot or full colour design artwork onto vinyl material which is then coated with a crystal-clear resin. The strong adhesive on the back of the label is then used as a permanent bond to the product.
Rotary Screen Printing is ideal for all cylindrical objects, this is achieved by forcing ink through a fine mesh screen with a squeegee directly onto the product.
A digital transfer is a CMYK+W printing method used to brand facric type materials. The artwork is printed on transfer paper with a digital printer, then heat pressed onto the product.
Rotary digital printing involves the direct transfer of UV ink directly to the product via a printing head and used to produce detailed artwork using both closely matched spot colours and full colour branding.
Imitation etch is a special printing ink used for pad printing products to producing an etch-like visual effect on glass.
Flat Screen Printing onto products is achieved by forcing ink through a fine mesh screen with a squeegee and is ideal for branding most flat items and apparel.
Dye sublimation print is used for branding products that have a special coating, or fabrics suitable for the sublimation process. A transfer is used by printing sublimation ink and then heat pressing it onto the product.
Supasub is a proprietary technology that is exclusive to a selected range of products, perfect for when the detail in a logo can’t be reproduced with embroidery but you still want the look of embroidery. Supasub gives fantastic detail, vibrancy and quality but the embroidered edge offers a real style.
Supaflex is a new branding option that expands on branding with a great style for patches. Offering high detail logos with a matte or gloss finish and attached with embroidery for a quality result. Supaflex is perfect for Caps, Bags, Beanies and Scarves.
Supacolour is the latest technology in digital reproduction of logos. It is a proprietary technology that is exclusive to a selected range of products. It can reproduce logos perfectly without a need to compromise.
Supaetch is a laser-etched suede patch that is laser-cut then over locked onto a range of products like, headwear, bags, blankets, beanies and scarves. Available in 11 different colour contrasting suedes with the ability to select either a contrast or matching stitch.
Laser engraving is a permanent branding process that uses a laser to engrave artwork into the surface of the product. Different base materials produce different engraving finishes.
Standard digital printing is used for printing mechandise such as paper, vinyl and magnetic materials used in the manufacture of labels, badges, and fridge magnets etc. This printing process uses CMYK printing process (no white).
Digital printed labels are used to brand products that are unable to be branded with any other method. They are printed with a digital printer and applied to the products.
Direct digital printing involves printing directly from the flat bed print heads of an inkjet printer including white. It will produce both full colour and closely matched spot colour branding on flat or slightly curved surfaces.
Debossing uses a heated custom made metal plate and when pressed firmly onto the product leaves an impression of the artwork. Thermo debossing is also available on certain products, using additional heat to create a unique and eye-catching two-tone finish.
Embroidery is an excellent way of branding bags, apparel, and other textile products. It offers higher perceived value and a depth of branding quality which other processes cannot match and has a slightly raised effect.
This production branding method uses CMYK+W digital branding process designed specifically for silicone surfaces.
Offset printing uses an etched surface of a metal plate and filled with ink. The paper/substrate is pressed against the inked plate, transferring it to the material. Offset printing is one of the most common ways of creating note pads, business cards, brochures and stationery.
