Competition among businesses continues to grow yearly, making it more critical to plan strategic marketing campaigns. Though companies may offer similar products or services, marketing and branding are crucial to standing out and differentiating yourself. By creating a solid brand identity and perception, you leave a strong mark on customers and help them recognise your company from others.
One of the best yet most under utilised ways to improve your branding efforts is through promotional products in Australia. Business owners often hesitate to invest in these, thinking they are a waste of money. However, in reality, promotional products are a great way to advertise your company since they help you get your brand out there.
At Coastal Direct, we make it easy to acquire customised corporate promotional products to boost your marketing strategy. Read more about our products below to see how they can serve as innovative branding solutions for your company.
Coastal Direct offers a wide range of promotional products that you can easily incorporate into your marketing campaigns. You choose your desired products, and then we will brand them with your company logo, name, and message. By sending these out as giveaways or gifts, you can achieve the following benefits:
Promotional products help you build a solid and recognisable brand since they serve as an instant “advertisement” to potential customers. They instantly see your branding and remember your company whenever they receive the item. As a plus, they are likely to keep the item for longer due to its tangibility, resulting in better brand recognition.
Apart from acquiring new customers, our promotional products also effectively retain customers and build their loyalty. After all, giving gifts or free items to your customers makes them feel good and valued, reinforcing good relationships and increasing the likelihood that they repurchase from you.
Contrary to most assumptions, promotional products in Australia are highly cost-effective compared to other marketing initiatives. Coast Direct, in particular, is guaranteed to offer the best pricing. We also offer discounts for higher volume purchases, so you can surely maximise your investment and get huge returns.
Promotional products also act like a lead magnet—similar to how a business might offer a free downloadable guide online. You can use your branded items during events like trade shows to get people’s contact information or exchange business cards. Free products can incentivise them to offer their details since they get something in return.
When people use your corporate promotional products, it serves as free advertising to widen your brand’s reach. Say, for example, that you give away ballpens or mugs. These items are often used daily, allowing others to see them, which effectively means they also see your branding. The impact may seem subtle, but it can certainly make your brand seem more familiar to people.
Now that the benefits of using promotional products for marketing are clear, you might wonder what makes Coastal Direct’s merchandise different from others. Here are a few key reasons our clients choose us as their supplier:
We have the best and most affordable prices for promotional products in Australia. Additionally, we always have discounted products available in our catalogue due to sales, clearances, or supplier promos. So if you are out for a bargain without compromising quality, you can browse through our quality to find the perfect corporate gifts.
Our team knows how to work with promotional products and use them for your marketing strategy. They stay up-to-date with the latest branding techniques to ensure that you receive quality branded products that will yield the best returns and results for your campaigns.
When it comes to deadlines, designs, and printing quality, you can rely on Coastal Direct to deliver top-notch work. We know how important promotional products are for our clients, so we work with trusted courier companies to ensure you get your orders safely and on time. We also use advanced equipment for printing to make your branding pop and stand out.
We offer a massive selection of products and branding methods to help you create the perfect corporate promotional products. These include pens, notebooks, and novelty gifts—all of which you can customise to match your branding. Some of our printing solutions include pad printing, resin-coated finish, rotary screen print, and digital transfer.
Overall, promotional products, Australia-made, are one of the most effective marketing tactics you can employ for your business—big or small. Aside from being cost-effective, they promote brand awareness and recognition, allowing you to reach more customers and make your name known. Whatever product or design you have in mind, Coastal Direct is ready to help you out.