Effective Branding Solutions for a Sustainable Future! 
Contact
Call  us on (07) 5524 6960
0

No products in the cart.

Innovative Branding
Solutions
Today marketing and promoting your business or corporate brand with Advertising merchandise in Australia is foremost to successfully building your business brand.
Branded Promotional Tote Bags

Branding  Solutions for Custom Branded Products

In today's competitive business landscape, standing out from the crowd is more important than ever. One of the most effective ways to do this is through the use of custom branded products, branded gifts, and promotional items. In Australia, the demand for high-quality branded merchandise is on the rise as businesses across various industries recognize the value of these products in enhancing their brand visibility and creating lasting connections with customers.

At Coastal Direct Promotional Products, we specialize in providing a wide range of branded products tailored to meet the unique needs of Australian businesses. Whether you’re looking for cost-effective branded gifts, wholesale branded items, or cutting-edge promotional products, our expert team is here to help you find the perfect solution. In this comprehensive guide, we’ll explore the importance of branded merchandise, discuss various branding methods, and offer tips on choosing the right branded products to achieve your business goals. Contact Coastal Direct today for your company merchandise in Australia, branded merchandise for all conference, tradeshow, corporate and small business campaigns.
Branded Promotional Corporate Gifts
We source the highest quality products and provide the highest quality branding and printing in our industry to ensure our products consistantly exceed expectations
Promotional Merchandise

The Power of Branded Products

Why Branded Products Matter

Branded products are more than just items with your logo on them—they are powerful marketing tools that can significantly boost your brand's visibility and reputation. In Australia, businesses of all sizes are leveraging branded merchandise to create memorable experiences for their customers, foster loyalty, and drive engagement. From branded gifts handed out at corporate events to everyday items like promotional pens and mugs, these products serve as constant reminders of your brand.

The key to successful branding lies in choosing products that not only resonate with your target audience but also align with your brand’s values and image. At Coastal Direct Promotional Products, we understand the importance of selecting the right branded products to represent your business. Whether you need branded items for a marketing campaign, corporate gifts, or employee rewards, we offer a diverse range of high-quality products designed to make a lasting impact.
Fuel Coffee Mug

Pad Printing

Pad printing uses a silicone pad to transfer an image to a product from a printing plate. It has the ability to reproduce images on uneven or curved products and print multiple colours in a single pass with close registrations.

Advantages
The abillity to print up to 6 colours with tight multi-colour registration.
Includes metalic gold and silver printing ink colours.
Visual PMS colour matches are possible on light-coloured substrate products.
Prints clean sharp images with fine detail or text, recommended minimum text size is 1.5mm.
Recomended for printing on curved or uneven products.
Restrictions
Pad printing requires a curing time before it can be shipped.
Each colour requires an individual setup charge to print.
Halftones are not possible and only solid spot colours available.
Visual PMS matches are difficult on darker products and will only be approximate.
Read More
House Metal Key Ring

Resin Coated Finish

Full colour resign coated labels. This branding is produced by printing spot or full colour design artwork onto vinyl material which is then coated with a crystal-clear resin. The strong adhesive on the back of the label is then used as a permanent bond to the product.

Advantages
Branding achieves a 3D effect and gives a higher value in appearance.
Able to produce vivd full colour and close spot colours.
Can produce variable data such as individual names.
Provides the abillity of edge to edge designs.
Single setup charge for single or full colour designs.
Restrictions
No White, metallic gold, silver and neon colours can be printed.
No rush orders as the resin needs to be cured prior to applying to merchandise.
Branding for Larger print areas can be more expensive.
Read More
Bamboo Double Wall Cup

Rotary Screen Print

Rotary Screen Printing is ideal for all cylindrical objects, this is achieved by forcing ink through a fine mesh screen with a squeegee directly onto the product.

Advantages
Larger printing areas are achievable on cylindrical products.
Most screen printing inks are fast drying allowing faster dispatch times.
Many products can print up to five colours (including white) with tight multi-colour registration.
Metalic gold and silver can be printed as well as some halftones.
Visually matched PMS colours possible on light substrate colours.
Restrictions
Visual PMS matches are difficult on darker products and will only be approximate.
Each colour requires an individual setup charge to print.
Read More
Monaro Conference Cooler Bag

Digital Transfer

A digital transfer is a CMYK+W printing method used to brand facric type materials. The artwork is printed on transfer paper with a digital printer, then heat pressed onto the product.

Advantages
Very affordablebranding method for full colour and closely matched spot colours.
Produces a matt finish that does not crack or fade under normal conditions.
High definition, complex, vibrant designs suitable for large range of fabric materials.
Eco-friendly water-based inks, and can be dispatched immediately after branding.
Only one set up charge regardless if a single or full colour design.
Restrictions
Cannot brand metallic and neon/fluorescent colours.
A thin keyline of glue can be seen around the edges of the image.
Read More
Rotary Digital Printing

Rotary Digital Printing

Rotary digital printing involves the direct transfer of UV ink directly to the product via a printing head and used to produce detailed artwork using both closely matched spot colours and full colour branding.

Advantages
Ideal for large, complex and photo quality image branding.
Products are dry ready to pack and dispatch once printing is completed.
Print colours are always bright and vibrant no matter the product substrate colour.
Single setup charge no matter how many colours, designs or individual locations.
Restrictions
More expensive than other baranding options.
Unable to print metalic or neon colours.
Unable to print fully around the product, there is a small gap between start and finish points.
Slow production speed increasing dispatch lead times on larger order quantaties.
Read More
Branded Promotional Venetian Glass Coffee Mug

Imitation Etch

Imitation etch is a special printing ink used for pad printing products to producing an etch-like visual effect on glass.

Advantages
A cheaper option of branding compaired to real etching.
Can be branded onto most curved and uneven surfsces.
Branding achieves a higher value in appearance.
Restrictions
Printing requires a curing time before it can be shipped.
Branding size is limited on curved surface.
Unable to print halftones or variable data.
Read More
Marley Juco Tote Bag

Flat Screen Print

Flat Screen Printing onto products is achieved by forcing ink through a fine mesh screen with a squeegee and is ideal for branding most flat items and apparel.

Advantages
Larger printing areas are possible on flat items.
Most screen printing inks are fast drying allowing faster dispatch times.
Many products can print up to six colours with tight multi-colour close registration.
Fluorescent, Metalic gold and silver can be printed as well as some halftones.
Visually matched PMS colours possible on light substrate colours.
Restrictions
Visual PMS matches are difficult on darker products and will only be approximate.
Each colour requires an individual setup charge to print.
Read More
Branded Promotional High Definition Fitted Table Cloths / Table Covers

Dye Sublimation Print

Dye sublimation print is used for branding products that have a special coating, or fabrics suitable for the sublimation process. A transfer is used by printing sublimation ink and then heat pressing it onto the product.

Advantages
Sublimition inks are dye there is no rick of ink build up.
Most screen printing inks are fast drying allowing faster dispatch times.
Many products can print up to six colours with tight multi-colour close registration.
Edge to edge branding with vivd full colour or photo finished designs.
Only a single setup for single or full colour designs.
Restrictions
Can only be applied to suitable white products.
Fine detail/text may experience minor bleed with adjacent colours.
Cannot brand white, metallic or neon/fluorescent colours.
Read More
Supasub Branded Polo Shirt

Supasub

Supasub is a proprietary technology that is exclusive to a selected range of products, perfect for when the detail in a logo can’t be reproduced with embroidery but you still want the look of embroidery. Supasub gives fantastic detail, vibrancy and quality but the embroidered edge offers a real style.

Advantages
High Resolution for greater detail (finest of text, perfect gradient)
Versatility in branding and can be applied to bags, caps, beanies, scarves or apparel
Lightweight feeland more flexibillity compared to solid embroidery
Choose matching or colour contrasting thread colour.
Restrictions
Minimum order quantities do apply to this branding technique.
Limted to a selected range of promotional items, bags, headwear and apparel
Rush orders not possible due to branding process production times
Read More
Suplex Branded SportsBag

Supaflex

Supaflex is a new branding option that expands on branding with a great style for patches. Offering high detail logos with a matte or gloss finish and attached with embroidery for a quality result. Supaflex is perfect for Caps, Bags, Beanies and Scarves.

Advantages
Textured, Matte Background
Any Shape
Your choice of Matte or Gloss finish with edge to edge branding
Your choice of Satin or Cross Stitch Embroidered Edging.
Restrictions
Minimum order quantities do apply to this branding technique.
Limted to a selected range of promotional items, bags, headwear and apparel
Rush orders not possible due to branding process production times
Background Colour Selection Guide.
Read More
Supacolour Branded Cap

Supacolour

Supacolour is the latest technology in digital reproduction of logos. It is a proprietary technology that is exclusive to a selected range of products. It can reproduce logos perfectly without a need to compromise.

Advantages
Unlimited colours and high vibrancy with ultra-high detail (finest of text, perfect colour gradients)
Allows free floating text without any weeding with ultra-high resolution and photo reproduction achievable
High stretchability and versatility of fabric materials and positions, even across seams or on a coarse fabric.
Using the highest quality, eco-friendly inks, no vinyl and won’t peel, crack or fade..
Metalic gold and silver printing available
Restrictions
Minimum order quantities do apply to this branding technique.
Limted to a selected range of promotional items, bags, headwear and apparel
Rush orders not possible due to branding process production times
Read More
Supaetch Branded Beanie

Supaetch

Supaetch is a laser-etched suede patch that is laser-cut then over locked onto a range of products like, headwear, bags, blankets, beanies and scarves. Available in 11 different colour contrasting suedes with the ability to select either a contrast or matching stitch.

Advantages
11 different colour contrasting suedes to choose from.
Versatility in branding and can be applied to bags, caps, beanies, scarves or apparel.
Lightweight feeland more flexibillity compared to solid embroidery
Choose matching or colour contrasting thread colour.
Branding achieves a higher value in appearance.
Restrictions
Minimum order quantities do apply to this branding technique.
Limted to a selected range of promotional items, bags, headwear and apparel
Rush orders not possible due to branding process production times
Colour Swatch Selection Guide.
Read More
Branded Promotional Echo Key Ring - Rectangle

Laser Engraving

Laser engraving is a permanent branding process that uses a laser to engrave artwork into the surface of the product. Different base materials produce different engraving finishes.

Advantages
Branding achieves a higher value in appearance.
Can produce variable data such as individual names.
Can be repackaged and shipped immediately after branding.
Restrictions
Very fine detail can be lost or fill in, some artwork maynot be suitable or need adjustment to compensate.
Branding is perminantly applied to the surface.
Larger branding areas on most curved surfaces.
Read More
Fridge Magnet 70 x 70mm - Square

Standard Digital Printing

Standard digital printing is used for printing mechandise such as paper, vinyl and magnetic materials used in the manufacture of labels, badges, and fridge magnets etc. This printing process uses CMYK printing process (no white).

Advantages
Produces vivid full colour branded images as well as closely matched spot colour branding.
Edge-to-edge branding is achievable on a majority of products
Completed designs can be cut to custom shapes.
Branding can allow variable data including individual names.
Only one set up charge regardless if a single or full colour design.
Restrictions
White cannot be printed and would be substitued with the product substrate colour.
Cannot brand metallic and neon/fluorescent colours.
Read More
Corporate Colour Mini Jelly Beans in 50 Gram Cello Bag

Digital Labels

Digital printed labels are used to brand products that are unable to be branded with any other method. They are printed with a digital printer and applied to the products.

Advantages
Produces vivid full colour branded images as well as closely matched spot colour branding.
Edge-to-edge branding is possible for backgrounds.
Completed designs can be cut to custom shapes.
Branding can allow variable data including individual names.
Only one set up charge regardless if a single or full colour design.
Restrictions
White cannot be printed and would be substitued with the white label.
Cannot brand metallic and neon/fluorescent colours.
Read More
Jarvis 5k Wireless Charging Power Bank

Direct Digital Printing

Direct digital printing involves printing directly from the flat bed print heads of an inkjet printer including white. It will produce both full colour and closely matched spot colour branding on flat or slightly curved surfaces.

Advantages
Perfect for printing dark coloured products as white base coat can be printed under the artwork.
Larger printing area and can print very close to the edge of flat products.
Branding can allow variable data including individual names.
Only one set up charge regardless if a single or full colour design.
Restrictions
Branding larger print areas is more expensive.
Cannot brand metallic and neon/fluorescent colours.
Branding size on curved sufaces is limited
Read More

Debossing

Debossing uses a heated custom made metal plate and when pressed firmly onto the product leaves an impression of the artwork. Thermo debossing is also available on certain products, using additional heat to create a unique and eye-catching two-tone finish.

Advantages
Branding achieves a higher value in appearance.
Branding is perminantly applied to the surface.
Can be repackaged and shipped immediately after branding.
Certain products can produce a two-tone finish
Restrictions
Unable to print variable data.
Higher setup costs than other branding methods
Minimum order quantities do apply to this branding technique.
Longer lead times associated with complicated set-ups.
Read More
Embroidery Branded Backpack

Embroidery

Embroidery is an excellent way of branding bags, apparel, and other textile products. It offers higher perceived value and a depth of branding quality which other processes cannot match and has a slightly raised effect.

Advantages
Only one setup charge applies per position for up to 12 thread colours.
Branding can allow variable data of individual names.
Branding achieves a higher value in appearance.
Restrictions
Only approximate PMS colour matches are possible and chosen to give the closest possible match.
Unable to brand fine detail and font sizes which are less than 5mm high.
Restricted branding size and locations in which it can be applied.
Read More
Branded Silicon Digital Printing

Silicon Digital Printing

This production branding method uses CMYK+W digital branding process designed specifically for silicone surfaces.

Advantages
Provides a matt finish that does not crack or fade with typical use.
Produces vivid full colour branded images as well as closely matched spot colour branding.
Durable, flexible branding that can be hand washed.
Perfect for branding dark coloured products, a white ink base coat can be printed under the design.
Only one set up charge regardless if a single or full colour design.
Restrictions
Minimum detail is advised to be no finer than 1mm.
Cannot brand metallic and neon/fluorescent colours.
Unable to print variable data.
Read More
Memo Cube Note Pad - 200 Leaves

Offset Printing

Offset printing uses an etched surface of a metal plate and filled with ink. The paper/substrate is pressed against the inked plate, transferring it to the material. Offset printing is one of the most common ways of creating note pads, business cards, brochures and stationery.

Advantages
Large quantities can be printed cost effectively.
A large variety of paper types with custom finishes can be used.
Special custom inks such as metallic and Pantone colors are available.
Restrictions
Longer lead times associated with complicated set-ups.
Minimum order quantaties apply to this form of branding
Read More
Flexible & Reliable  Branding Solutions
As a leader in expert branding solutions We get it! Our personal service make it easy for you to look good. From idea fulfilment, we make it happen and worry about the details so you don't have to. Trust our team with creating a unique branding solution for your company merchandise.

The Benefits of Custom Branded Products

Investing in custom branded products offers numerous benefits for businesses in Australia. Here are some of the key advantages:

Increased Brand Recognition: Branded products serve as tangible representations of your brand, helping to increase awareness and recognition among your target audience.
Enhanced Customer Loyalty: Giving away branded gifts as tokens of appreciation can strengthen relationships with customers, leading to increased loyalty and repeat business.
Cost-Effective Marketing: Compared to traditional advertising methods, branded products offer a cost-effective way to reach a wide audience and generate long-term brand exposure.
Versatility: Branded items can be used in a variety of settings, from trade shows and conferences to employee onboarding and client meetings.

At Coastal Direct Promotional Products, we offer a wide selection of branded products to suit every occasion and budget. Whether you're looking for inexpensive branded items for mass distribution or premium branded gifts for your top clients, we have the perfect solution for you.

Innovative Branding Methods for Maximum Impact

When it comes to branding your products, traditional printing techniques remain a popular and reliable choice. These methods are perfect for a wide range of branded items, including giveaway pens, promotional notebooks, and novelty gifts. At Coastal Direct Promotional Products, we offer expert advice on selecting the right printing solution for your needs. Our services include:
Full-Color Digital Printing: Ideal for creating vibrant and eye-catching branded products, digital printing allows for intricate designs and detailed logos.
Screen Printing: This versatile method is perfect for large runs of branded items, offering a cost-effective way to produce high-quality prints in multiple colours.
Pad Printing: Best suited for small, irregularly shaped products, pad printing ensures precise and consistent branding on a variety of surfaces.
Whether you need branded products for a conference, tradeshow, or corporate event, our traditional printing techniques will ensure your items leave a lasting impression. When selecting branded products for your business, it's important to start by assessing your branding goals. What do you want to achieve with your branded merchandise? Are you looking to increase brand awareness, reward loyal customers, or promote a specific event or campaign? Understanding your objectives will help you choose the right products and branding techniques to meet your needs.

Advanced Branding Techniques for Branded Items

In addition to traditional methods, we also offer a range of advanced branding techniques designed to elevate your branded items to the next level. These innovative methods allow for greater customization and can help your products stand out in the crowded Australian market. Some of the advanced techniques we offer include:
Supasub Sublimated Patches: Perfect for branded gifts and apparel, Supasub patches offer full-color, high-resolution designs with an embroidery edge, adding texture and depth to your products.
Supaetch Laser Etching: For a more sophisticated look, consider Supaetch laser etching. This technique allows you to etch your design into contrasting leather or suede patches, creating a luxurious finish that's perfect for high-end branded items like corporate gifts and bags.
Supacolour Digital Transfers: Digital transfers like Supacolour offer photo-quality finishes with high flexibility and wear resistance. These transfers are ideal for branded workwear, bags, hats, and other promotional products that need to withstand regular use.
By combining these advanced techniques with traditional methods, Coastal Direct Promotional Products can help you create truly unique and memorable branded items that reflect the quality and professionalism of your brand.

Customization and Personalization of Branded Products

Personalization is a growing trend in the world of branded merchandise. Customizing your branded items with individual names, messages, or designs adds a personal touch that can greatly enhance their value and appeal. At Coastal Direct Promotional Products, we offer a variety of customization options to make your branded products truly one-of-a-kind.

Whether you want to add a recipient's name to a branded gift or create a limited edition product for a special event, our team can help you bring your ideas to life. Personalized branded items not only make great gifts but also serve as powerful marketing tools that resonate with your audience on a deeper level.

The Advantages of Wholesale Branded Merchandise

For businesses looking to maximize their budget, wholesale branded merchandise is an excellent option. Purchasing branded items in bulk allows you to benefit from significant cost savings while ensuring consistency across your product range. Whether you're planning a large-scale distribution of branded gifts or stocking up on promotional items for multiple events, wholesale options provide the best value for your investment.

Branded gifts play a crucial role in building and maintaining strong customer relationships. These thoughtful and personalized items show your appreciation for your clients' business and help to reinforce their loyalty to your brand. Whether it's a custom engraved pen, a luxury leather notebook, or a high-tech gadget, branded corporate gifts leave a lasting impression that can lead to increased customer retention and referrals.

Branded products, branded gifts, and branded items are essential components of a successful marketing strategy in Australia. At Coastal Direct Promotional Products, we offer a comprehensive range of branding solutions designed to meet the unique needs of our clients. From traditional printing methods to advanced branding techniques, we have the expertise and resources to help you create branded products that stand out in the competitive Australian market.

For more information or to place an order, please contact us today. Our team is ready to assist you with all your branded merchandise needs, ensuring that your products make a lasting impression.
Conference & Event Specialists
Branded Promotional Pens & Notebooks
Expert Branding Solutions
Branded Promotional Sports Drink Botttles
Promotional Product Supplier
Branded Promotional Reusable Cups
We are here to help
Coastal Direct Promo is one of the most trusted names in Australia for promotional products, promotional merchandise, quality apparel, personalised logo branding solutions and personalised products for corporate and small business who want to build strong brand connections.
Monday - Friday  8am-4pm
Coastal Direct Promotional Products
Coastal Direct Capital Pty Ltd 
ACN: #615123861 | ABN: #69897689466
© 2024 | Coastal Direct Promotional Products All Rights Reserved
Top menu-circlecheckmark-circlecross-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram