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Innovative branding 

Solutions

Today marketing and promoting your business or corporate brand with Advertising merchandise in Australia is foremost to successfully building your business brand.
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Branded Promotional Bags

Branding  Solutions for Company Merchandise

At Coastal Direct Promotional Products we take note! Keeping up with latest and greatest, new and innovative branding techniques as made available to enhance your branded business merchandise to the highest possible professional appearance. Designing the look and feel of your branded products is just as important as your logo design itself, adding texture, raised designs or crisp clean full colour can be fully achieved with solutions for marketing your company merchandise, advertising merchandise and campaign event personalised products.
Branded Promotional Corporate Gifts
We source the highest quality products and provide the highest quality branding and printing in our industry to ensure our products consistantly exceed expectations
Promotional Merchandise

Branding Methods

Expert advise with traditional printing solutions on a wide variety of giveaway pens, personalised notebooks and custom printed novelty gifts providing full colour digital printing, multi-colour or single colour branded techniques. Contact Coastal Direct today for your company merchandise in Australia, branded merchandise for all conference, tradeshow, corporate and small business campaigns.
Fuel Coffee Mug

Pad Printing

Pad printing uses a silicone pad to transfer an image to a product from a printing plate. It has the ability to reproduce images on uneven or curved products and print multiple colours in a single pass with close registrations.

Advantages
The abillity to print up to 6 colours with tight multi-colour registration.
Includes metalic gold and silver printing ink colours.
Visual PMS colour matches are possible on light-coloured substrate products.
Prints clean sharp images with fine detail or text, recommended minimum text size is 1.5mm.
Recomended for printing on curved or uneven products.
Restrictions
Pad printing requires a curing time before it can be shipped.
Each colour requires an individual setup charge to print.
Halftones are not possible and only solid spot colours available.
Visual PMS matches are difficult on darker products and will only be approximate.
House Metal Key Ring

Resin Coated Finish

Full colour resign coated labels. This branding is produced by printing spot or full colour design artwork onto vinyl material which is then coated with a crystal-clear resin. The strong adhesive on the back of the label is then used as a permanent bond to the product.

Advantages
Branding achieves a 3D effect and gives a higher value in appearance.
Able to produce vivd full colour and close spot colours.
Can produce variable data such as individual names.
Provides the abillity of edge to edge designs.
Single setup charge for single or full colour designs.
Restrictions
No White, metallic gold, silver and neon colours can be printed.
No rush orders as the resin needs to be cured prior to applying to merchandise.
Branding for Larger print areas can be more expensive.
Bamboo Double Wall Cup

Rotary Screen Print

Rotary Screen Printing is ideal for all cylindrical objects, this is achieved by forcing ink through a fine mesh screen with a squeegee directly onto the product.

Advantages
Larger printing areas are achievable on cylindrical products.
Most screen printing inks are fast drying allowing faster dispatch times.
Many products can print up to five colours (including white) with tight multi-colour registration.
Metalic gold and silver can be printed as well as some halftones.
Visually matched PMS colours possible on light substrate colours.
Restrictions
Visual PMS matches are difficult on darker products and will only be approximate.
Each colour requires an individual setup charge to print.
Monaro Conference Cooler Bag

Digital Transfer

A digital transfer is a CMYK+W printing method used to brand facric type materials. The artwork is printed on transfer paper with a digital printer, then heat pressed onto the product.

Advantages
Very affordablebranding method for full colour and closely matched spot colours.
Produces a matt finish that does not crack or fade under normal conditions.
High definition, complex, vibrant designs suitable for large range of fabric materials.
Eco-friendly water-based inks, and can be dispatched immediately after branding.
Only one set up charge regardless if a single or full colour design.
Restrictions
Cannot brand metallic and neon/fluorescent colours.
A thin keyline of glue can be seen around the edges of the image.
Viper Bottle - Snap Cap

Rotary Digital Printing

Rotary digital printing involves the direct transfer of UV ink directly to the product via a printing head and used to produce detailed artwork using both closely matched spot colours and full colour branding.

Advantages
Ideal for large, complex and photo quality image branding.
Products are dry ready to pack and dispatch once printing is completed.
Print colours are always bright and vibrant no matter the product substrate colour.
Single setup charge no matter how many colours, designs or individual locations.
Restrictions
More expensive than other baranding options.
Unable to print metalic or neon colours.
Unable to print fully around the product, there is a small gap between start and finish points.
Slow production speed increasing dispatch lead times on larger order quantaties.
Venetian Glass Coffee Mug

Imitation Etch

Imitation etch is a special printing ink used for pad printing products to producing an etch-like visual effect on glass.

Advantages
A cheaper option of branding compaired to real etching.
Can be branded onto most curved and uneven surfsces.
Branding achieves a higher value in appearance.
Restrictions
Printing requires a curing time before it can be shipped.
Branding size is limited on curved surface.
Unable to print halftones or variable data.
Marley Juco Tote Bag

Flat Screen Print

Flat Screen Printing onto products is achieved by forcing ink through a fine mesh screen with a squeegee and is ideal for branding most flat items and apparel.

Advantages
Larger printing areas are possible on flat items.
Most screen printing inks are fast drying allowing faster dispatch times.
Many products can print up to six colours with tight multi-colour close registration.
Fluorescent, Metalic gold and silver can be printed as well as some halftones.
Visually matched PMS colours possible on light substrate colours.
Restrictions
Visual PMS matches are difficult on darker products and will only be approximate.
Each colour requires an individual setup charge to print.
Branded Promotional High Definition Fitted Table Cloths / Table Covers

Dye Sublimation Print

Dye sublimation print is used for branding products that have a special coating, or fabrics suitable for the sublimation process. A transfer is used by printing sublimation ink and then heat pressing it onto the product.

Advantages
Sublimition inks are dye there is no rick of ink build up.
Most screen printing inks are fast drying allowing faster dispatch times.
Many products can print up to six colours with tight multi-colour close registration.
Edge to edge branding with vivd full colour or photo finished designs.
Only a single setup for single or full colour designs.
Restrictions
Can only be applied to suitable white products.
Fine detail/text may experience minor bleed with adjacent colours.
Cannot brand white, metallic or neon/fluorescent colours.
Supasub Branded Polo Shirt

Supasub

Supasub is a proprietary technology that is exclusive to a selected range of products, perfect for when the detail in a logo can’t be reproduced with embroidery but you still want the look of embroidery. Supasub gives fantastic detail, vibrancy and quality but the embroidered edge offers a real style.

Advantages
High Resolution for greater detail (finest of text, perfect gradient)
Versatility in branding and can be applied to bags, caps, beanies, scarves or apparel
Lightweight feeland more flexibillity compared to solid embroidery
Choose matching or colour contrasting thread colour.
Restrictions
Minimum order quantities do apply to this branding technique.
Limted to a selected range of promotional items, bags, headwear and apparel
Rush orders not possible due to branding process production times
Suplex Branded SportsBag

Supaflex

Supaflex is a new branding option that expands on branding with a great style for patches. Offering high detail logos with a matte or gloss finish and attached with embroidery for a quality result. Supaflex is perfect for Caps, Bags, Beanies and Scarves.

Advantages
Textured, Matte Background
Any Shape
Your choice of Matte or Gloss finish with edge to edge branding
Your choice of Satin or Cross Stitch Embroidered Edging.
Restrictions
Minimum order quantities do apply to this branding technique.
Limted to a selected range of promotional items, bags, headwear and apparel
Rush orders not possible due to branding process production times
Background Colour Selection Guide.
Supacolour Branded Cap

Supacolour

Supacolour is the latest technology in digital reproduction of logos. It is a proprietary technology that is exclusive to a selected range of products. It can reproduce logos perfectly without a need to compromise.

Advantages
Unlimited colours and high vibrancy with ultra-high detail (finest of text, perfect colour gradients)
Allows free floating text without any weeding with ultra-high resolution and photo reproduction achievable
High stretchability and versatility of fabric materials and positions, even across seams or on a coarse fabric.
Using the highest quality, eco-friendly inks, no vinyl and won’t peel, crack or fade..
Metalic gold and silver printing available
Restrictions
Minimum order quantities do apply to this branding technique.
Limted to a selected range of promotional items, bags, headwear and apparel
Rush orders not possible due to branding process production times
Supaetch Branded Beanie

Supaetch

Supaetch is a laser-etched suede patch that is laser-cut then over locked onto a range of products like, headwear, bags, blankets, beanies and scarves. Available in 11 different colour contrasting suedes with the ability to select either a contrast or matching stitch.

Advantages
11 different colour contrasting suedes to choose from.
Versatility in branding and can be applied to bags, caps, beanies, scarves or apparel.
Lightweight feeland more flexibillity compared to solid embroidery
Choose matching or colour contrasting thread colour.
Branding achieves a higher value in appearance.
Restrictions
Minimum order quantities do apply to this branding technique.
Limted to a selected range of promotional items, bags, headwear and apparel
Rush orders not possible due to branding process production times
Colour Swatch Selection Guide.
Echo Key Ring - Rectangle

Laser Engraving

Laser engraving is a permanent branding process that uses a laser to engrave artwork into the surface of the product. Different base materials produce different engraving finishes.

Advantages
Branding achieves a higher value in appearance.
Can produce variable data such as individual names.
Can be repackaged and shipped immediately after branding.
Restrictions
Very fine detail can be lost or fill in, some artwork maynot be suitable or need adjustment to compensate.
Branding is perminantly applied to the surface.
Larger branding areas on most curved surfaces.
Fridge Magnet 70 x 70mm - Square

Standard Digital Printing

Standard digital printing is used for printing mechandise such as paper, vinyl and magnetic materials used in the manufacture of labels, badges, and fridge magnets etc. This printing process uses CMYK printing process (no white).

Advantages
Produces vivid full colour branded images as well as closely matched spot colour branding.
Edge-to-edge branding is achievable on a majority of products
Completed designs can be cut to custom shapes.
Branding can allow variable data including individual names.
Only one set up charge regardless if a single or full colour design.
Restrictions
White cannot be printed and would be substitued with the product substrate colour.
Cannot brand metallic and neon/fluorescent colours.
Corporate Colour Mini Jelly Beans in 50 Gram Cello Bag

Digital Labels

Digital printed labels are used to brand products that are unable to be branded with any other method. They are printed with a digital printer and applied to the products.

Advantages
Produces vivid full colour branded images as well as closely matched spot colour branding.
Edge-to-edge branding is possible for backgrounds.
Completed designs can be cut to custom shapes.
Branding can allow variable data including individual names.
Only one set up charge regardless if a single or full colour design.
Restrictions
White cannot be printed and would be substitued with the white label.
Cannot brand metallic and neon/fluorescent colours.
Jarvis 5k Wireless Charging Power Bank

Direct Digital Printing

Direct digital printing involves printing directly from the flat bed print heads of an inkjet printer including white. It will produce both full colour and closely matched spot colour branding on flat or slightly curved surfaces.

Advantages
Perfect for printing dark coloured products as white base coat can be printed under the artwork.
Larger printing area and can print very close to the edge of flat products.
Branding can allow variable data including individual names.
Only one set up charge regardless if a single or full colour design.
Restrictions
Branding larger print areas is more expensive.
Cannot brand metallic and neon/fluorescent colours.
Branding size on curved sufaces is limited
Paragon Unlined Notebook - Medium

Debossing

Debossing uses a heated custom made metal plate and when pressed firmly onto the product leaves an impression of the artwork. Thermo debossing is also available on certain products, using additional heat to create a unique and eye-catching two-tone finish.

Advantages
Branding achieves a higher value in appearance.
Branding is perminantly applied to the surface.
Can be repackaged and shipped immediately after branding.
Certain products can produce a two-tone finish
Restrictions
Unable to print variable data.
Higher setup costs than other branding methods
Minimum order quantities do apply to this branding technique.
Longer lead times associated with complicated set-ups.
Embroidery Branded Backpack

Embroidery

Embroidery is an excellent way of branding bags, apparel, and other textile products. It offers higher perceived value and a depth of branding quality which other processes cannot match and has a slightly raised effect.

Advantages
Only one setup charge applies per position for up to 12 thread colours.
Branding can allow variable data of individual names.
Branding achieves a higher value in appearance.
Restrictions
Only approximate PMS colour matches are possible and chosen to give the closest possible match.
Unable to brand fine detail and font sizes which are less than 5mm high.
Restricted branding size and locations in which it can be applied.
Branded Silicon Digital Printing

Silicon Digital Printing

This production branding method uses CMYK+W digital branding process designed specifically for silicone surfaces.

Advantages
Provides a matt finish that does not crack or fade with typical use.
Produces vivid full colour branded images as well as closely matched spot colour branding.
Durable, flexible branding that can be hand washed.
Perfect for branding dark coloured products, a white ink base coat can be printed under the design.
Only one set up charge regardless if a single or full colour design.
Restrictions
Minimum detail is advised to be no finer than 1mm.
Cannot brand metallic and neon/fluorescent colours.
Unable to print variable data.
Memo Cube Note Pad - 200 Leaves

Offset Printing

Offset printing uses an etched surface of a metal plate and filled with ink. The paper/substrate is pressed against the inked plate, transferring it to the material. Offset printing is one of the most common ways of creating note pads, business cards, brochures and stationery.

Advantages
Large quantities can be printed cost effectively.
A large variety of paper types with custom finishes can be used.
Special custom inks such as metallic and Pantone colors are available.
Restrictions
Longer lead times associated with complicated set-ups.
Minimum order quantaties apply to this form of branding
Flexible & Reliable  Branding Solutions
As a leader in expert branding solutions We get it! Our personal service make it easy for you to look good. From idea fulfilment, we make it happen and worry about the details so you don't have to. Trust our team with creating a unique branding solution for your company merchandise.

Business Branded Merchandise

Choose the right branding! Consider your logo in full colour or single colour options, what gives the most impact or desired effect? "MIX it UP" Promotional Merchandise in Australia can now have the options of Supasub full colour sublimated patches with an embroidery edge. Supaetch laser etch your company or corporate design into contrasting leather suede patches with an embroidery edge providing the high end luxury feel for any corporate gift or bag. Don't shy away from digital transfers! Today's high tech transfers such as Supacolour are made to last! photo quality finishes, high flexibility and wear resistance suitable for all business and company merchandise, workwear, bags, hats and allot of marketing merchandise like compendiums and so forth.

Kind words from our clients

Read more testimonials
Conference & Event Specialists
Branded Promotional Pens & Notebooks
Expert Branding Solutions
Branded Promotional Sports Drink Botttles
Promotional Product Supplier
Branded Promotional Reusable Cups
We are here to help
Coastal Direct Promo is one of the most trusted names in Australia for promotional products, promotional merchandise, quality apparel, personalised logo branding solutions and personalised products for corporate and small business who want to build strong brand connections.
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Coastal Direct Promotional Products
Coastal Direct Capital Pty Ltd 
ACN: #615123861 | ABN: #69897689466
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