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Marketing With Promotional Products In Sydney – What To Consider?

Coastal Direct Promo
Promotional Merchandise

Promotional Items, Branded merchandise and Personalised gifts in Sydney

There are many advantages to advertising and marketing your brand with a range of promotional products in Sydney such as a customised t-shirt, water bottle, umbrella or coffee mug. Using promotional products made from quality materials will ensure the product, and your brand, will stay with your customers for years to come.

However, before you can begin implementing various promotional products into your marketing strategy, there are certain factors that you need to consider when choosing a supplier.

Are the products high-quality?

A promotional product will end up feeling cheap and tacky if it is not made using high-quality materials. This also runs the risk of reflecting a bad image back onto your business. This is why when you purchase from Coastal Direct Promotional Products, you will only be using merchandise made from high-quality materials.

If you are gifting your staff, clients or customers who work in an office environment, then our vast range of personalised promotional pens are ideal. We feature a range of well-known brands including Penline Swiss®, Parker® and many more, guaranteeing your customers, clients and staff will be using them for many years.

Our entire range of promotional pens in Australia are manufactured from quality materials including tritan plastic which is BPS and BPA-free, fibreglass, stainless steel and more.

Does the supplier have a wide range of products?

When you’re searching online for a supplier of promotional products in Sydney, it is important to only choose a supplier who offers an extensive range of unique promotional products. This means you’ll have many more opportunities at your disposal when it comes to your marketing strategy.

Attending a sporting event? Then promote your brand on our range of personalised water bottles, sports bags, activewear, sports caps and many more. You can also take advantage of everyday products such as our personalised tote bags. Every time your customers bring their tote bags with them to do the shopping, they will take your brand too!

What customisation options do they offer?

In order to ensure your promotional product is eye-catching, your supplier needs to offer a variety of customisation options to make your personalised merchandise unique and stand out. This is why we offer a wide range of printing options such as digital printing, laser engraving, embroidery, roll printing, pad printing, offset printing and screen printing.

Your logo also needs to grab the attention of your target audience within the first few seconds. To ensure this, we also offer full-colour, multi-colour and single colour printing options that come with a huge range of various colour choices.

Do you know your target audience?

Once you have chosen your preferred supplier, you need to know who your target audience is. Will any generic product work or is a more strategic approach needed? Do you know the primary industry they work in? Do you know what the primary age is of your target audience? These questions are all important.

If you discover that your target audience works in an office, then promotional products such as coffee mugs, USB flash drives, stress balls and desk clocks are ideal. The more relevant and useful your promotional product is to your target audience, the more the product will be used to promote your logo and business.

To find a huge range of customisable promotional products in Sydney, Melbourne and across Australia, turn to us at Coastal Direct Promotional Products. Explore our website to learn more information about our free shipping or call us on (07) 5524 6960 to find out how we can assist your needs today.

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Coastal Direct Promo is one of the most trusted names in Australia for promotional products, promotional merchandise, quality apparel, personalised logo branding solutions and personalised products for corporate and small business who want to build strong brand connections.
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Coastal Direct Promotional Products
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