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Promotional Products – What Not to Do to Achieve Your Marketing Goals

Coastal Direct Promo
Promotional Merchandise

In today’s highly competitive business environment, it’s essential to stay ahead of the curve in terms of marketing strategies. Promotional products have proven to be a cost-effective and efficient way to increase brand awareness and customer engagement. However, not all promotional product campaigns are successful. In fact, some can be a waste of time and resources.

In this blog post, we’ll highlight the common mistakes that businesses make when using promotional products in Perth and how to avoid them.

Neglecting the Promotional Product Strategy

While the concept of distributing promotional items is appealing to many businesses, most of them fail to formulate a strategy for their deployment. It is essential to establish the goals that the products are meant to accomplish before determining how and where they will be used.

The following are some objectives that a company may have to keep in mind when using promotional items:

  • Increase website or brick-and-mortar location traffic
  • Boost brand recognition

It is critical to define these objectives and then pick the appropriate product and design to assist in achieving them.

Overlooking the Distribution Plan

Distributing promotional items without a well-thought-out plan can result in inefficiencies and unnecessary expenses. Although some businesses handle distribution themselves, it can be time-consuming and expensive.

Shipping products to themselves before dispatching them to customers, leads, or clients may appear practical. However, this approach can be costly as it entails paying for shipping twice. If businesses require a cost-effective and time-efficient solution, they should consider finding a vendor who can handle the fulfilment of promotional products.

Choosing Irrelevant Promotional Products for the Target Audience

Promotional gifting items can be a great way to engage with the target audience and generate buzz around a brand. However, brands run the risk of alienating their target audience and damaging their reputation by choosing products that don’t resonate with them. Therefore, it’s essential to do adequate research and pick those products that align with the target audience’s interests and needs.

Sacrificing Quality for Savings

While it might be tempting to go for the cheapest options available, it can harm the business’ reputation. Choosing low-quality items that break or fail to work correctly will turn off the customers, ultimately turning them away.

They might also associate the brand with cheapness and unreliability, which is an even worse consequence. It could lead to negative reviews and a loss of trust among the target audience. Therefore, it’s essential to invest in high-quality products that will make a positive impression and leave a lasting impact.

Forgetting to Look for Typos

A small typo can make a big impact, especially when printed on promotional items. Customers will likely view it as a reflection of the company’s quality and attention to detail. Sadly, many businesses fail to give the necessary attention to reviewing their promotional text, resulting in embarrassing mistakes.

While it’s understandable that mistakes can happen, it’s not acceptable to allow them to go unnoticed. A simple typo can have long-lasting negative effects on a brand’s reputation, ultimately hurting the bottom line.

Opting for Unreadable Design and Text

When it comes to promotional items, it’s crucial to ensure that the design and text are legible. Tight spacing, small text, and an unrecognisable logo can make the items useless to the recipients.

Sometimes, the problem arises when people try to fit too much information into a small space. In order to ensure legibility, consider the available printing space and font style. Certain fonts, especially cursive styles, can be challenging to read when reduced in size.

Therefore, it’s always a good idea to use a tool that lets you preview the design before printing. This way, it’s possible to identify any issues and fix them before printing.

Abandoning Promotional Products Marketing Too Soon

Expecting an immediate and significant return on investment from promotional items is unrealistic. It takes time for the products to do their job, and this can discourage companies that want to see immediate results. Unfortunately, this impatience could cause them to give up too soon.

Successful promotional product marketing is all about the long game. Although they may not yield an immediate spike in sales or conversions, they have the potential to do so over time. The key is to give them a chance to work before abandoning them altogether.

Wrapping Up 

Promotional products can be a powerful marketing tool when used correctly. However, without a well-planned strategy and the right vendor, they can quickly become a waste of time and resources.

Therefore, when choosing a vendor for corporate gifts in Australia, it’s essential to consider their capabilities and experience, as well as their ability to provide other marketing services. By working with a trusted partner like Coastal Direct Promotional Products, you can avoid mistakes and achieve your marketing objectives more effectively.

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Coastal Direct Promo is one of the most trusted names in Australia for promotional products, promotional merchandise, quality apparel, personalised logo branding solutions and personalised products for corporate and small business who want to build strong brand connections.
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