When looking at various marketing and branding options, make sure you don’t go past personalised business pens. They won’t just be a fragment of your advertising costs but they will also bring in a lot more than they are worth! If in doubt then keep reading because you will begin to soon see the benefits that promotional business pens offer and why they are on the best-selling promotional products in Australia.
People love physical marketing, and in this current digital era, ads are screaming out wherever you turn. If you are on YouTube, the videos you watch will be interrupted by various advertisements from all sorts of companies. In fact, whenever you are browsing the internet, ads can pop out from anywhere.
On the other hand, when you walk down any city street, billboards and posters are also everywhere. When you open any newspaper or magazine, you will notice that there are almost more advertisements than content! Because of this, people can get sick and tired of always hearing and seeing ads.
That is why using promotional products is a great alternative. Because not everyone is giving away personalised promotional pens to their customers, partners or clients, you get to be different. Rather than overwhelming people with overbearing ads, you can instead take a different approach and gift them a high-quality product that they can actually use in their everyday lives while also promoting your business. It’s a win-win situation.
Using promotional products will increase your brand’s recognition. People who receive these promotional products from your business will even remember your brand for many years, even after no-longer using your product. This is because a pen is an everyday item that they will always use and your targeted audience will see your advertising message each day over the course of the product’s long lifespan.
Therefore, they will remember your brand due to becoming personalised with the product you gifted them. This is an effect that digital and traditional forms of advertising struggle to achieve.
Sure, promotional pens are very popular and have huge potential when it comes to marketing and branding, but why should you choose personalised promotional pens to advertise your brand? The answer is because they are one of the best-selling promotional products worldwide. Marketing with personalised business pens represents a unique way to increase your brand awareness and create a product which truly reflects the message of your business.
When it comes to promotional products, anyone can buy a pen – but people love getting pens as promotional products because they are so functional in everyday life. By using personalised corporate pens to gift to your clients and staff, they become your brand advocates. They won’t just use their pen at school, work, school or at home – they will also be promoting your brand to anyone that is around them, further extending the reach of your marketing efforts.
To explore our vast high-quality range of affordable personalised business pens and discover how your brand will benefit, browse through our website or call Coastal Direct Promotional Products today on (07) 5524 6960 and see how we can assist your business’s needs. Branded Promotional Pens are delivered direct to your business, company or events in Sydney, Melbourne, Canberra, Adelaide, Darwin, Perth and Hobart including local areas of Brisbane, Gold Coast, Sunshine Coast and Toowoomba. Submit your online quote inquiry today!