When it comes to using personalised water bottles in Australia for promoting your brand, logo or business, there are some crucial factors to consider regarding your marketing strategy. Handing them out at trade and event shows is effective for spreading awareness, but without an effective strategy, you will just be wasting your time, money and energy.
To ensure you are promoting your brand as best as possible, you need to consider these 3 crucial factors:
The last thing you would want after designing and purchasing a large number of personalised water bottles is to throw them in the bin – which is what recipients will do if there is no strategy or tactic for the delivery. Don’t just hand them out at any event and hope for the best.
For example, giving away glass water bottles at a local charity run isn’t an ideal choice. Instead, consider promotional water bottles such as our Australian-made Triathlon Sports Bottles. It features a screw-on lid, rubber valve top, 750ml capacity and can be customised in a large range of colours. Not only does it suit the event but it also has large print areas for promoting your logo.
Before customising your personalised water bottles or promotional merchandise, first consider who you are targeting. Are you trying to promote to one specific type of audience or is it a combination? Consider which type of promotional product will be the most relevant.
For example, are you giving away personalised water bottles in Australia as gifts to staff and clients? If so, then a sports water bottle may not be the best choice. Consider going for drink bottles such as our 750ml Infusion Drink Bottles. They feature an easily removable internal cartridge that can be filled with sliced fruit and herbs such as mint for creating delicious infused water. When the weather gets hot, it can be filled with ice to ensure water stays cooler for longer.
Apart from considering how you will deliver your product and the type of audience who is receiving it, you also need to consider the desired effect. Are you giving away personalised water bottles simply as a gift or do you want people to engage with your business? Whether it is television ads, internet ads or radio ads – there is always a CTA (Call to Action) at the end.
For example, Coca-Cola launched its hugely successful “Share A Coke” campaign back in 2014. With the simple act of having personalised names on the side of their bottles, it created a personal connection between the customer and the brand.
Your CTA doesn’t have to be as intricate as this, but having a catchy tagline or a simple “contact us for a free quote” is enough to prompt the receiver to take that next step.
To discover a huge range of high-quality personalised water bottles in Australia, turn to Coastal Direct Promotional Products. With a vast range of materials, colour choices, printing options and more, call us on (07) 5524 6960 today and find out how we can assist you or browse through our website to find all the information you need to get started.