According to a study conducted by the BMPA (British Promotional Merchandise Association), around 66% of consumers can remember the name of a business after seeing it advertised on a promotional product they received.Around 79% of those consumers also said they would purchase from the same company again.
Whether it is promotional merchandise such as keychains, tote bags, water bottles or personalised pens in Australia, your promotional products need to stand out and reflect your brand. But when it comes to customising a promotional pen to advertise your brand, what do you need to consider to ensure it stands out to your targeted audience and provides the highest ROI (Return on Investment)?
The personalised pen you end up choosing will also be reflecting your business, brand and ideologies – so choosing the right type of pen is important. This all depends on what type of business you are running.
If you’re a corporate business, then choosing a pen with bright colours and humorous designs is not the best choice. You would need to choose a pen that reflects the serious tone of your business.
With a huge range of corporate promotional pens, our Prestige Metal Ballpoint Pen is a great choice. It features a sleek metal barrel, retractable twist-action ballpoint and provides an elegant appearance by having your business name laser engraved in a beautiful gold finish.
Once you have chosen the right pen that matches the tone of your business, you need to ensure that your brand or logo can be clearly seen. All the logos and text need to be appropriately placed in order to be highly visible.
The main places where you can position your logo, text or brand is on the front and backside of the barrel, on the cap and sometimes the clip. The best font size is around 8PT as you don’t want the writing too small or too big. However, you can always contact our team if you need assistance with the dimensions.
Also, consider which customisation options that will best stand out. Will laser engraving, pad printing, screen printing or digital printing catch the eye better? Which colours will match your brand?
Just like choosing which type of promotional pen to use, the amount of information to include depends on the tone of your business. As pens have limited space, it can be hard to resist the urge to fill up as much space as possible with information such as your phone number, logo, business name and website address.
What is the most important piece of information that you need to advertise to your customers? Most likely, it will be your company name. Your customers can find your contact number, website and email all by just searching for your company name.
For smaller businesses, it’s a good idea to include the company phone number as well. A typical pen design includes having the business name on one side of the barrel and the contact number of the other side.
Featuring a vast range of promotional and personalised pens in Australia, along with many other types of high-quality promotional merchandise, contact us at Coastal Direct Promotional Products on (07) 5524 6960 to find out how we can help you.
Browse our website to view our entire promotional product range, learn more about our free shipping and more!