If one of your goals this year is to have more people recognise your company name, you’re going to want to increase what is known as brand awareness. Building brand awareness takes time and resources. It’s usually not something that happens overnight.
Here at Coastal Direct Promotional Products, we are passionate about helping our clients achieve their marketing goals through high-quality, bespoke personalised products. In our experience, corporate promotional products are one of the most effective ways of getting your company name and image out there.
Let’s start by defining exactly what brand awareness is.
Brand awareness is the extent to which your target audience is able to identify and recognise your company, usually just by your name. Truth be told, it’s a bit of a vague concept. We are often told that you will simply know a good brand when you see it, which isn’t much help when building a marketing strategy.
If you have high brand awareness it suggests that customers will easily be able to speak about your products and services. Apple is an example of a company with excellent brand awareness — at the mention of the term, most people these days will think of an iPhone over a piece of fruit.
Brand awareness should foster positive association. The last thing you want is someone hearing your company name and immediately thinking ‘poor quality products and indifferent customer service.’
There are many strategies you can implement to build brand awareness. Some are more expensive — like running a large scale TV advertising campaign. Some focus on generating positive attention on a more local scale. Using corporate promotional products is an example of the latter.
There are many different types of promotional products, each of which will say something about your company. When you’re trying to build brand awareness, it’s a good idea to first start by articulating exactly how you want your brand to be perceived.
Try brainstorming a few words you would use to describe your company, products, and services. Stylish, professional, and high-performing? Fun, vibrant, and youthful? Or maybe family-oriented and welcoming. These words should also be used to describe your choice of promotional product.
Here at Coastal Direct Promotional Products, our portfolio of corporate promotional products is extensive. These products help businesses of all shapes and sizes develop brand awareness campaigns that deliver real results. To help you out, we’ve listed a few of our favourites below.
There are many advantages to using bags and totes as promotional products. To start with, there are a number of different products that fall under this category. You can purchase (and personalise) coolers, messenger bags, backpacks, tote bags, and more. This significantly increases your potential target market.
In addition, bags tend to have quite a large number of options when it comes to personalisation. Beyond the colour of the bag itself, you’ll usually have a decently-sized space to print your logo and company name, increasing recall value.
Clothing is one of the more popular types of corporate promotional products. Similarly to bags, there are a number of different clothing products you can tailor and personalise, from caps to jackets.
Anyone who wears your promotional clothing effectively becomes a walking billboard for your company. Just be sure to invest in clothing that is high-quality and durable; the last thing you want is for your company name to be attached to a fraying t-shirt or ripped jacket.
The world might be digital but that doesn’t mean we don’t still have need for notepads and physical diaries.
The latter is an especially stylish, classy gift, particularly if you opt for a leather bound finish. Everytime your client pulls their diary out, they’ll be reminded of your company and generosity.
Tech and gadgets are amongst the most popular corporate gifts in Melbourne. Wireless chargers, Bluetooth speakers, and even the humble cable organiser are all practical, modern gift options.
In terms of brand recall value, most of us use these gadgets on a daily basis. They also have the advantage of creating an association between your brand and technology, suggesting you’re modern and engaged with innovation.
Finally, novelty gifts and games are a great way of promoting your company as down-to-earth and up for a bit of fun. They can be particularly useful if you work in a family industry or promote your products and services in schools. Kids love frisbees, yo-yos, and ball sports, and everytime they pull the branded product out, their parents will be reminded of your company.
Here at Coastal Direct Promotional Products, we’re proud to be one of the leading providers of corporate gifts in Melbourne. If you want further information and advice about improving your company’s brand awareness, contact the friendly team at Coastal Direct Promotional Products today.