Category: Coastal Direct Promotional Products

Main Factors to Consider When Marketing with Personalised Promotional Products in Australia

Personalised Promotional Products To Promote Your Business Brand

There are many benefits to using personalised promotional products in Australia to promote your brand and business. Functional promotional products made from high-quality materials will stay with your customers for years and can help to create a deep rapport with your customers.

But before you start implementing promotional merchandise into your marketing strategy, here are a few main factors you will need to consider first:

Who are your target customers?

Before you can begin selecting which personalised promotional products in Australia you want to market to your customers, you first need to know who your target customers are. Using a generic product will stand out as simple marketing, but a relevant or useful product is a much more strategic option. What is their primary age demographic? What is the primary industry they work in?

If the majority of your customers work in an office, would a promotional coffee mug or a promotional USB flash drive be more useful to them? The more useful and relevant your promotional product is to your customers, the more they will use it to promote your business’s brand.

It must be high-quality

A promotional product has to be high-quality otherwise it will just feel cheap and tacky. This is why at Coastal Direct Promotional Products, we only use the best high-quality materials. If your customers work in an office environment, we offer promotional pens that feature well-known brands such as Parker® and Penline Swiss®, which guarantees a high-quality pen that your customers will use for years to come.

Our extensive range of personalised promotional products in Australia are manufactured from high-quality materials such as stainless steel, tritan plastic that doesn’t contain BPA or BPS, fibreglass and more.

Make sure your brand gets seen

At Coastal Direct Promotional Products, we offer numerous printing options to ensure that your brand stands out and gets noticed. Our various printing options include screen printing, digital printing, pad printing, embroidery, offset printing, laser engraving and roll printing.

To ensure your logo and brand grabs your customer’s attention from the first glance, we provide single colour, multi-colour and full-colour printing options with an endless choice of different colours available.

Choose a supplier with a wide range

When searching for a supplier of promotional merchandise, you need to choose a supplier that can offer a wide and extensive range of personalised promotional products in Australia. This allows you to market off of current trends such as the banning of plastic shopping bags. You can use promotional tote bags so your customers can use them as shopping bags and promote your brand when out in public.

When it comes to the leading supplier of personalised promotional products in Australia, Coastal Direct Promotional Products stands out in front. Whether you are in need of promotional products in Sydney, Melbourne, Brisbane or anywhere else in Australia, we can meet your branding and merchandising needs.

With an enormous selection of high-quality promotional products and express freight shipping across Australia, browse our promotional products today!

Branded Logo Line Promotional Products & Merchandise – Logo Line Promotion Products

We Supply Branded Logo Line Promotional Products

As a leading promotional product supplier distributing marketing merchandise Australia Wide; we provide leading brands like Logo Line direct to the consumer. Having a selected handful of preferred suppliers allows us to better market their complete range to it’s full potential. Many of our preferred suppliers are noteworthy with their product quality, professional branding and reliable turnaround times.

The brand Logo Line is one of our trusted promotional product suppliers and we are proud to showcase the full range of logo line promotional items and gifts. They offer an excellent range of promotion ideas, giveaway gifts, promotional pens and lots of electronic and novelty items. To check out there full range of affordable promo items for your next event or campaign view our full logo Line Promotional Products range and custom brand with a logo. The main focus in this range is built from 9 major categories providing a selection of affordable everyday product marketing items, corporate gift ideas as well as tradeshow and conference essentials. We deliver your custom branded, custom printed or personalised promotional Logo line products direct to Sydney, Melbourne, Canberra, Adelaide, Darwin, Perth and Hobart including local areas of Brisbane, Gold Coast, Sunshine Coast and Toowoomba.

Affordable Solutions with Logo Line Promotional Merchandise

Bags, Backsacks and Tote Bags

Featuring  a exceptional selection of Bamboo bags, Canvas Totes, Calico Totes and Drawstring Backsacks in various sizes and natural colours. Environmentally friendly Cotton Totes in a great choice of colours and sizes as well as Shopping bags and Colouring Totes. With branding options from single colour to Nucolour full colour designs to provide the best decoration options for your logo. Promote your business on a logo line promotional bag and display your logo with outstanding results at you next event.


After something sweet to giveaway or place into a gift bag? Logo Line has a good selection of some of your favourites which include Jelly Beans, Lollipops, MM’s and Mints. Party Mix and Skittles are another tasty treat on offer. Various branding and packaging options to choose from with several different finished weights. Custom printing from single colour to full colour digital printed design or labels to promote your brand effectively. Consider a promotional sweet from the logo line range today!

Funky Thingz

Do you need something a little different at your next campaign? Why not try a funky Badge, Noise Makers or a Novelty Gift. Logo Line Has a great selection of Travel Items, Stress Relievers, Plush Collectables and Signature Bears. With high decoration standards and the ability to custom brand your logo design to it’s fullest extent on anyone of these promotional items. They even have Lanyards, Magnifiers and Coin banks suitable for promoting your business and marketing needs.

Health & Beauty

There is a good selection of everyday heath and beauty ideas for self promoting or promotion marketing campaigns. There is something here for everyone from Anti Bacterial Sanitiser Gels, First Aid Items, Personal Grooming Giveaways, Personal Pill Boxes and Tissues. Single colour, full colour labels and direct digital printing will ensure your branded product will always look at it’s best on the day.

Elevate your Product Marketing on Logo line Products

Home & Auto

If your a vehicle enthusiast like many others then this could be an area for you. Key rings, key Tags, Air Fresheners, Sunshades and Boot Organisers. Don’t forget various Tools,  Chamois, Tape Measures and Flashlights all which can be personalised with you logo for promoting yourself or a business. You will find handy home accessories gift items and ideas also within this area from the logo Line brand.


This has always been one of my favourite ares with many items of interest and fun for the whole family. You can find a fantastic selection of Drink Bottles, Reusable Cups,  Sports Bottles, High Bounce Balls, Fling Things and Flyers. Do you love the outdoors? check out the picnic and ground blankets, Dry Bags, Bat & Ball Sets, Hand Fans and even Sunglasses. Anyone of these Logo line products can promote your brand perfectly when considering marketing promotional merchandise.


Promotional Merchandise for the home or business office are in high demand. Logo Line provides a large selection of Notebooks, Note Flags and Magnetic Crock Clips for keeping all those important documents close and handy. Many of the products have a good variety of colours, sizes and branding possibilities for you custom logo.

Logo Line Promotion Products take you to the Next Level


Choose your ideal corporate gifts and premium items for any business or company. Many of these items are perfect as business rewards, safety awards or even as a commemorative item when a milestone of business development requires a recognition of achievement. Gift Sets, Power Banks, Action/Dash Cams, Virtual Reality, Bluetooth Speakers and Earphone are just a few and so much more. Many everyday items can also be discovered like Microfiber Cloths, Fitness Bands, Flash Drive USB’s and cables or accessories. Reward your employees, graduating students and dedicated customers with a premium gift from Logo Line proudly promoting your brand.

Write N Rule

Finding the right promotional pen or pencil can be overwhelming. Logo line have a unique range of all your business office essentials including promotional pens, pencils, Stationery Sets, Highlighter Pens, Colouring Pencils, Crayons, Rulers and Sharpeners. Schools, training facilities and educational institutes can take advantage of this category to find all there branded promotional essentials.

Logo Line is a leading Promotional Product supplier of quality branded merchandise with locally stocked promotional giveaway items, corporate gifts and many innovative promotional ideas. Take a look at our extensive range of custom branded promotion products Today! Coastal Direct Promotional Products can supply your promotion products anytime with 24/7 online quotes, find best promotional items for your next event or giveaway campaign.

This promotional Blog article may be used in any part, provided it includes notation of ownership to “Coastal Direct Promotional Products” and includes a link to website or original post.

Creating the Perfect Promotional Marketing Campaign is Essential to your Success


Promotional Merchandise

Promotional Merchandise promoting your brand effectively

Starting a promotional campaign is not as simple as purchasing any affordable gift branded with your logo. Simply handing them out to as many people as possible with no real strategy will have little to no effect or produce any lasting or impressionable results. Promoting your brand takes careful planning, effective branding and a systematic approach to when and how they are distributed in your targeted campaigns. Promotional merchandise, custom branded apparel or personalised Corporate Gifts even promotional  business pens can be highly rewarding with the correct strategy in place. Invest in the preparation and you can expect the rewards!

We deliver your custom branded, custom printed or personalised promotional merchandise and products direct to Sydney, Melbourne, Canberra, Adelaide, Darwin, Perth and Hobart including local areas of Brisbane, Gold Coast, Sunshine Coast and Toowoomba. Give us a call or submit an online quote inquiry today!

Where to Start

First and foremost is what you ultimately wish to achieve as a marketing goal and the type of campaign that is to be undertaken or initiated, is it raising brand awareness amongst the general public, enforcing brand recognition with your current clientele and loyal customers or a formal function, conference, training seminar or a trade show event with a targeted audience anticipated. By systematically working through your strategic plan will help and ultimately guide you with a better understanding of which branded promotional products are likely to replicate your desired business branding profile and brand recognition impact.

You’ve decided on your campaign and identified your targeted market audience. Now is the time to consider and evaluate your investment! Allocating a budget takes allot of factors into consideration depending on the campaign underway, not only the initial coast of your chosen custom branded promotional merchandise. There may be venue costs, logistics, event apparel and accessories and so forth… Finally, this includes if it will be an ongoing campaign or a one of event. Look at the larger picture, what level of impact you expect to achieve and factor everything in. Think smart and use a cost-effective approach. A successful, well planned and rewarding campaign also means on Budget!

Choosing the right promotional products

So, you’ve allocated your funding, what products do I source for best results? Prioritise your ideas and apply to essentials first. Does your event or function require branded promotional stationery or possibly a personalised USB flash drive? The essentials could be promotional notebooks, personalised journals, branded promotional pens, USB sticks, tote bags or a corporate compendium. Taking into consideration the current season and utilising the current conditions may also be to your advantage especially if outdoors. Not all campaigns require essentials and therefor move into the promotional gifting arena.

Let’s take a closer look at personalised promotional gift items. With literally 1000’s of promotional products and merchandise how do I narrow it down? Where do I begin? Think of the audience, is it a male or female only event, a family event incorporating children, outdoors or a charity event targeting a specific cause. Some of my personal recommendations are:

Raising your Brand Awareness

One of the best brand awareness gifts has always been personalised promotional stationery items. These products are used daily by us all. Promotional Business Pens, Promotional Highlighter Pens, Custom branded magnets or a branded magnetic crock clip to keep important information handy on the fridge. If you’re after more permanency personalised promotional mugs are one of the best when utilised in meeting rooms around the office and training facilities.

Family events

Gifting a promotional novelty gift to children provides a two-fold reward, not only does it entertain the children and keep them occupied it allows the parents to relax, enjoy and focus on the campaign. Consider items such as promotional balloons, personalised confectionery or a custom branded Yo-Yo.


You can’t help but put these to the top of your list; here’s why! It’s not uncommon during seminars and conferences for attendee’s to be busy on an iPhone or iPad, taking important notes, videos, pictures even tweeting important information from key note speakers. Custom Branded promotional power banks with a personalised stylus pen are perfect! Keeps them charged and allows them to retain the best of your event or promote it even further through social media.

Training events

We’ve got to admit although essential to learning we all tend to nod off from time to time, it’ just seems to happen. Introducing some promotional stress toys or even a promotional fidget spinner keeps the mind active even while fully absorbed in the class.

Outdoor events

Promotional sunglasses, personalised hats, caps or a visor can be ideal. If it’s a family event some promotional flyers, a bottle of bubbles or even a high bounce ball will keep them entertained. With such a variety of outdoor functions there are endless options and possibilities.

Charity or Fund Raisers

Gifting during these events needs to remain a little more focused, promotional wristbands, personalised campaign ribbons or custom-made lapel pins are a great match. If the event campaign incorporates younger children plush collectables brings out some compassion, as we were all children once.

Several of these promotional products could be useful and incorporated into your next campaign, as there are so many variances it would be difficult to cover them all. Coastal Direct Promotional Products are here to help! Need some advice? Gifting ideas or your campaign essentials? We can provide you with everything you need! Quality promotional items, personalised apparel, professionally branded and delivered Australia Wide.

This promotional Blog article may be used in any part, provided it includes notation of ownership to “Coastal Direct Promotional Products” and includes a link to website or original post.